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  Sarah Stanfield
 
Professional/Personal Overview
  I specialize in public relations deliverables, so I understand how to generate copy that speaks to a target audience, and piques their interest in a particular product or service. Whether it’s a press release, bylined article, executive or corporate biography, case study, newsletter article or blog post, I know good writing is just one component of successful media placement, which is why I always carefully study the topic of a specific piece of collateral, the target audience, the channel through which it will be circulated and its prospective outlet. It’s a holistic approach that I believe sets me apart from many other writers, who often focus purely on the content-creation aspect of a project.
Work Info
 
Expertise
Copy Editor 15 Years
Editor 15 Years
Writer 15 Years
Specialty
Business (general) 15 Years
Entertainment 15 Years
Technology 15 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
TechDecisions Media (11+), Bill LaBrie (novelist) (3-5), NewBay Media (1-2), Salon.com (1-2)
Corporate Client List (# assignments last 2 yrs)
A Root Productions (11+), D. Pagan Communications (11+), Lauren Originals (11+), Wise Public Relations (11+), Delicate Savage (1-2)
Other Work History
Managing editor, Television Broadcast Magazine; South Queens editor, The Queens Chronicle, PR Account Executive, Pipeline Communications, PR Account Executive, D. Pagan Communications. Published in New York Post, Time Out New York, Salon.com and Videography.
Computer Skills
Word, Excel
Equipment
Mac laptop (goes anywhere) and audio recorder.
Foreign Language Skills
Conversant in Spanish. Able to read Spanish and Portuguese.
Work Permits & Visas
U.S. citizen
References
Please contact me for references
Associations
American Business Women's Association (ABWA), Femfessionals
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Journalism  
(GC Pro Audio Solutions, 3/1/2012)
An in-depth look at how Dave Porter, Breaking Bad's show composer, created the hit program's eerie and subtly menacing score.
(Salon.com, 3/20/2011)
It took a second-degree sunburn to get me to come to grips with a lifelong obsession with bronzed skin.
(Broadcast Engineering, 6/1/2007)
For studios and post-production facilities handling massive amounts of HD material daily, a good storage solution is necessary to avoid bottlenecking and delays. This article explores what to look for when choosing the right system.
(New York Post, 1/11/2006)
Botanicas, the Latino spiritual shops born in East Harlem in the 1920s, are flourishing in Queens, New York City's most ethnically diverse borough. Highlights from a tour of the botanicas clustered along Roosevelt Avenue, a veritable botanica boulevard.
(Sports TV Production Magazine, 8/1/2004)
Hitler cheated Margaret Lambert, one of the best high jumpers in the world, out of her shot at Olympic gold. Almost 70 years later, an HBO documentary tells her amazing story.
(Videography Magazine, 3/1/2004)
It's a phenomenon. It's a cult. It's Angel, one of TV's most visually innovative series.
(Videography Magazine, 10/1/2003)
Yes, Virginia, there is some classy reality programming. R.J. Cutler's The Freshman Diaries is just such an example.
(DigitalTV Magazine, 8/1/2002)
The real star of the WB's hit teen Superman show is not who you think. Meet Al Gough, the co-creator of one of TV's most popular series.
PR Writing - Thought Leadership  
(VentureBeat.com, 3/9/2015)
In this article, written for Forest Young, Interbrand, on behalf of Wise Public Relations, Young reveals the secret to making wearable technology a consumer success story.
PR Writing - User Story  
(D. Pagan Communications, 3/2/2015)
This user-story press release examines the role Studio Technologies' intercom interfaces played in helping Governors State University in University Park, Illinois, leverage its Dante network for its campus-wide fiber communications network.
PR Writing - Client Project  
(D. Pagan Communications, 10/14/2010)
This client-project press release reveals how the creative services agency MOTIVE created a sleek, stylish graphics package for The Andy Warhol Museum's new HD lobby display.
PR Writing - Blog Post/Newsletter Article  
(International Association of Pet Fashion Professionals, 5/14/2015)
This blog post and newsletter article profiles Abby Kass of Les Pets En Voyage. A graduate of the Fashion Institute of Technology (FIT)'s Pet Product Design and Marketing Certificate Program, Kass founded a company that makes travel souvenirs for pets.