Lara Kristin Herndon

New York, NY 10024 USA
Website: http://www.herndy.com
Contact

Professional Experience

My byline has appeared in The New York Times, O, the Oprah Magazine, Entrepreneur, Wired, Metropolis, and other national magazines. From front-of-book shorts to interviews and features, I've mastered many formats and have reported on topics ranging from boxing to baby bottles to battle cries.

Expertise

Copy Editor
10 Years
Writer
18 Years
Reporter
10 Years

Specialty

Entrepreneurship
3 Years
Arts & Humanities
18 Years
Lifestyle
5 Years

Industries


Magazine - Local/Regional magazines
18 Years
Online/new media
8 Years
Nonprofit
20 Years

Total Media Industry Experience

24 Years

Media Client List (# assignments last 2 yrs)

Metropolis (10+), O, the Oprah Magazine (3-5), Entrepreneur (3-5), Reader's Digest (1-2)

Corporate Client List (# assignments last 2 yrs)

Acura Style (1-2), Think Magazine (1-2), Everlast (3-5), Once-Future Office (3-5), Mason Interactive (3-5), Lesley Heller Gallery (3-5), DFN Projects (3-5), Evolve Treatment Center (3-5), Tabitha Digital (6-10)

Other Work History

Grant Writer for various non-profit organizations, both as a full-time staffer and as a freelancer

Foreign Language Skills

Speak and read French. Read basic Italian.

Computer Skills

All Microsoft Office applications, Windows and Mac Operating Systems (OSX, Windows XP), HTML.

Equipment

MacBook Pro 15" laptop; iPhone; Sony digital camera; digital audio recorder; Canon Pixma Pro Printer, Canon ScanPro Scanner

References

Available upon request.

Awards

ASJA Best Op-Ed, 2018

Showcase

Book Reviews

Review of Jed Perl's "New Art City: Manhattan at Mid-Century."
Review of "Conversations with Mr. Prain," by Joan Taylor.
Double review of two equally ridiculous marital-advice books: Dr. Laura's "The Proper Care and Feeding of Husbands" and Regena Thomashauer's "Mama Gena's Marriage Manual."
Review of "DeKooning's Bicycle: Artists and Writers in the Hamptons" by Robert Long
Review of "The Space Between Us," by Thrity Umrigar.
Review of "The Pagoda in the Garden" by Wendy Lesser.
A double review of "Alexander the Great: Journey to the End of the Earth," by Norman F. Cantor, and "Caravaggio: Painter of Miracles," by Francine Prose
Review of Samantha King's "Pink Ribbons, Inc."
A review of Paula Uruburu's account of Evelyn Nesbit's fame, affair with Stanford White, and involvement with White's murderer, Harry K. Thaw.
A review of Jhumpa Lahiri's "Unaccustomed Earth."
Review of Roger Kimball's "The Rape of the Masters: How Political Correctness Sabotages Art."
Review of Steven Biel's "American Gothic: A Life of America's Most Famous Painting."
Review of David Plotz's "The Genius Factory: The Curious History of the Nobel Prize Sperm Bank."
Review of Charles Burns's graphic novel "Black Hole."
Review of a novel by Marlon James
Review of Pamela Jill Kachurin's book about Soviet Textiles.

General

At The Leonardo in Salt Lake City, a new permanent installation showcases the limitless possibilities of parametric design.
Luxe dressing rooms, pop-up shops and secret stores are just some of the trends I researched for Metropolis's retail trend round-up.
Profile of Mira Nakashima-Yarnall, daughter of legendary craftsman George Nakashima, keeper of his legacy, and a talented designer and craftswoman in her own right.
A look at three entrepreneurs who had to change their product packaging when their brands took off, and tips from the experts about how to avoid the pitfalls of a redesign.
St. Philip's Academy in downtown Newark, NJ uses green design to turn a converted chocolate factory into a beacon of hope for inner-city kids.
Jamie Gray, curator and mastermind behind the New York design shop Matter, talks about his aesthetic and what it's like to be a design patron.
Eight projects that leverage smart systems and materials to create compound efficiencies and lower environmental impact.
The chair that reframed the conversation about sustainable furniture design gets a reboot for its tenth birthday.
Lasvit is a Czech-based company that brings the romance of Bohemian glass up to date with dazzling bespoke installations of glass, crystal and lighting.
German engineer and visionary sailor Stephan Wrage hopes to change the face of overseas shipping with his kite-based wind propulsion system.
A round-up of design school projects with real-world potential.
A quick and dirty guide to help you navigate Design Week madness.
A Kansas City-based design firm makes a specialty of re-uniting communities that highways have put asunder.
Jeffrey Bernett talks about the Landscape Chair.
Members of the band Double Dagger are graphic designers by day, poets of the profession by night.
An interview with legendary art director George Lois about his new book, "Ali Rap," and his longtime friendship with boxing great Muhammad Ali.
Janet Echelman's public sculpture revitalizes an urban waterfront.
A profile of Deborah Flanagan, who left a demanding career fundraising for non-profits to become a Reiki Master and holistic healer.
The ten best battle cries from history, fiction, and the virtual world.
A guide to New York Design Week.
Dan Harden of Whipsaw, Inc. talks about the new baby bottle he designed for Adiri.
After acquiring the iconic Edward Fields carpet brand, Tai Ping does justice to its legacy.
Modular housing from Sweden enters the English-speaking world.
Ruth Finkelstein advocates for a better urban experience for seniors.
How color forecasting, trend reports, and expert advice can help you make the right color decisions for your business.
An interview with the artist Robert Walden.
SunRun and other companies that offer consumers the option to lease solar panels.
Rob Kalin is an advocate for the makers of this world.
When life gave me lemons... I made margaritas!