Liza Zimmerman

San Francisco, USA
Contact

Professional Experience

I am a two-decade consumer and trade veteran of wine, food and lifestyle writing with a keen ability to support marketing/pr execs in getting their brand messages across swiftly and creatively. I have more than 7,000 key contacts wine, spirits and restaurant industry; in-depth knowledge of all sectors (from on-premise to import and distribution); and a solid success rate of getting through to key players. I have worked as an editor and writer for top-notch, national food and wine publications such as Market Watch at M. Shanken and Cheers in SF. I have written freelance for Decanter, Wine Enthusiast and Wine Spectator. I am fluent in Italian, speak passable Spanish and have also been to almost all the world's major wine, spirit regions. I have done multiple national TV segments (ABC's View from the Bay) on food and wine, as well as national radio (Gene Burns and a Matter of Taste). I also do corporate wine tastings and teach WSET Diploma (which I completed in 2000).

Expertise

Copywriter
18 Years
Editor
20 Years
Writer
22 Years

Specialty

Food
22 Years
Lifestyle
22 Years
Travel
22 Years

Industries


Broadcasting - News - TV (National)
5 Years
Magazine - Large Consumer/National magazines
20 Years
Magazine - Trade magazines/publications (B2B)
20 Years

Total Media Industry Experience

22 Years

Media Client List (# assignments last 2 yrs)

Cheers Magazine (10+), Examiner.com (10+), Wine Business Monthly (10+), Where SF (6-10)

Corporate Client List (# assignments last 2 yrs)

Spritz SF marketing and pr (3-5), Ambrosia 800 Flowers (10+), Catine Paolini wine brand development (10+), Chatham imports (10+), Folio Wine (6-10), Sonoma State Wine Business Program (3-5)

Other Work History

Extensive experience covering, creating content for restaurant business shows and panels. I have spoken at and moderated panels at the Cheers conference; NRA International Wine, Beer and Spirits Show; and the NY Bar Show.

Technical Skills

Translation (Italian to English and vice versa). Have judged many wine competitions.

Foreign Language Skills

Fluent in Italian, decent Spanish and workable French.

Computer Skills

Comfortable on PC/Macs and will Excel and PowerPoint. Manage social media presence for Liza the Wine Chick brand (newsletters, blogs, Twitter) and did so for Cheers Magazine for more than four years.

References

Available upon request. Please see many more examples of my work on my website www.lizathewinechick.com.

Associations

Canvas (Bay Area concierge Association). Former Dames d'Escoffier member (NY, Seattle and SF).

Showcase

writing samples

A breaking news story for Wine Biz. I was the only only journalist to cover the conference.
Washington State wine coverage for Cheers.

book chapter

The marketing to on-premise chapter in the Business of Wine Book.

Liza the Wine Chick marketing materials

This is a recap of sales and hits generated by various pr/marketing consulting projects I have executed.
Here's a recap of some of my writing/consulting services for wine and spirits pr and marketing executives.

TV appearances

A segment on buying value wines at retail on ABC's View from the Bay.
Tips and insights for summer entertaining with wine.

articles about my work

An interview with Forbes about favorite wines.
Coverage of my recent class at Sonoma State's Wine Business Program. This is the second year I have taught it.
An interview with me for Imbibe on tips and hints for visiting wine country.

marketing and pr writing samples

PR revision/branding for Terlato's Franciacorta. Strategic category review with team and writing were executed.
Wine program overview for new restaurant and beverage program executed with multiple pr/restaurant team interviews and positioning input.
Cruz Tequila bios, product specs and sell sheet for sales staff.