Maura Hogan

New York City and Charleston, SC USA
Contact

Professional Experience

Wit, style and voice ensure that my essays evoke, my ads grab, my online copy compels, my radio spots rouse. A former promotion director for The New Yorker, my experience of 20+ years includes articles in The New York Times, The Chicago Tribune, Gourmet, Garden & Gun, and flavorpill.com, as well as promotional copy for The New Yorker, Vanity Fair, The Times, Architectural Digest, Random House, Conde Nast Traveler, and many others. I have also executed large-scale fundraising events for institutions such as the Brooklyn Academy of Music and School of American Ballet.

Expertise

Copywriter
20 Years
Writer
17 Years
Promotions
20 Years

Specialty

Arts & Humanities
17 Years
Fashion
13 Years
Travel
20 Years

Industries


Magazine - Large Consumer/National magazines
20 Years
Newspaper - National
11 Years
Online/new media
7 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Self/copywriting (10+), The New Yorker (10+), The New York Times/copywriting (10+), Garden & Gun/copywriting and article (6-10), Conde Nast Traveler (6-10), Architectural Digest/copywriting (6-10), Artisan Sauces (3-5), Golf Digest/copywriting (1-2), Green Scout Report/editing and copywriting (1-2), Hearst Magazines/copywriting (1-2), The New York Times/writing (1-2), The Sullivan Project/publicity (1-2), Time Inc. (10+), Vanity Fair/copywriting (10+)

Corporate Client List (# assignments last 2 yrs)

Westport Public Library (1-2), thebeast.com (1-2), Merce Cunningham Dance Foundation (1-2), Bard College (1-2), French Institute Alliance Francaise (1-2), Shiseido Cosmetics (1-2), The Miller Theatre at Columbia Universit/publicity (1-2), Amazon.com/CreateSpace (6-10)

Other Work History

I was copy director of Time Inc. Branded Solutions department, promotion director of The New Yorker, copy manager in the creative services department of The New York Times, special projects manager at Vanity Fair and communications manager at Gourmet. I am a frequently contributor to the New York edition flavorpill.com, a cultural events website. I was also in the fundraising benefits department for two years at the Brooklyn Academy of Music, and in the public relations department for children's books at Random House.

Foreign Language Skills

basic French

Computer Skills

Word, OS 10, Windows, PowerPoint, CMS systems such as Drupal

Equipment

laptop, desktop, digital camera

Work Permits & Visas

USA visa

References

on request

Awards

An acknowledgment in "Best American Print Advertising" No. 39 in US Ad Review for New York Times circulation ad; a min Integrated Marketing Award as part of the team who created the Jergens Beautiful Difference campaign; a New York Times Publisher's Award for my work on the TimesCard subscriber program.

Associations

AvantGuild

Showcase

Copywriting

Circulation ad for New York Times
One of a series of Lincoln advertorials featuring visionaries. This one spotlighted bicycle designer Craig Calfee.
Part of a Time Inc. Branded Solutions creative campaign that ran in People, Real Simple, InStyle, Cooking Light, among other publications. Featured chef Lorena Garcia explaining how to use Splenda for recipes.
Advertorial copy promoting benefits of new terminal lounges.
Added value catalog distributed to affluent readers of The New Yorker. Edited, wrote promotional copy, managed advertiser participation.
Sample page of advertorial featuring home furnishings advertisers who are included in Architectural Digest's online showcase, ShopAD.net
Ad campaign to launch Modern Love column in Sunday Styles section. Ran in paper and appeared as wild postings throughout New York City.
One of a series of 22 advertorials created by Time Inc. Branded Solutions for Jergens. Throughout 2011, they spanned People, People StyleWatch, Real Simple and InStyle, aligning Jergens products with latest must-have trends tailored to each readership.
Marketing brochure detailing all environments in the newspaper relevant to healthcare advertisers
Part of a series of special sections created by Time Inc. Branded Solutions that aligned design experts with superior design of Reach brushes and flosses. Series ran across Time Inc. titles, including People, Southern Living, InStyle.
Special ad unit created by Time Inc. Branded Solutions featuring celebrated fashion designer Thakoon, demonstrating ability of Kenmore washer and dryer to wash even most delicate apparel. Ran in InStyle, Real Simple, among other Time Inc. brands.

Culture/Lifestyle Writing

This is a piece written for the City section of The New York Times about an independent, idiosyncratic video store.
Listing for cultural website's New York City edition.
Review of Shakespeare & Company's Richard III for this New York-based online culture website.
Q&A with author Andrew O'Hagan for Culturebot cultural website.
Full-page Sunday Styles article examines bad behavior at weddings.
Cultural website covering events in New York City. This one focuses on Vogue magazine's Fashion's Night Out.

Online Content

Conceived and wrote all of the copy for the launch of the redesigned website for Westport Public Library.
This series of ads ran across Time Inc. titles such as Time and People, and invited consumers to take a quiz to find the Starbucks blend that is right for them.

Travel Writing

Insider's view of Charleston, South Carolina, for magazine celebrating 20th-century South
This was a travel piece on Edisto Island for "Gourmet Getaways" in Gourmet magazine.
This was a piece on cultural happenings in London for a travel agent magazine.

Video

Video overview of partnership between Kenmore and Time Inc. featuring fashion designer Thakoon. Worked on story and script with Time Inc. Studios.