Mitch Rustad

New York, NY 10024 USA
Website: http://www.mitchrustad.com
Contact

Professional Experience

Dynamic, highly versatile writer/editor (and social marketing whiz) with a comprehensive background in health, wellness, and celebrity/pop culture; also adept at creating and managing web content (podcasts, video, e newsletters, live streaming teleclasses); some recent clients include: LIFE.com, Healthline.com, Men's Fitness, TVline.com, Brash.com, Tennis, Los Angeles magazine, Revolutionhealth.com, Shape, Business Week, Fashion Wire Daily, Racquet Sports Industry, Genre, DataLounge.com, aletastjames.com ... As comfortable tackling press releases, advertorials and promotional copy as I am interviewing the likes of Serena Williams and Julianne Moore. I'm on top of deadlines, exhibit grace under pressure, am an amenable, team player, with a sarcastic sense of humor and creatively enjoy what I do...

Expertise

Copywriter
5 Years
Editor
7 Years
Writer
10 Years

Specialty

Health
10 Years
Sports & Recreation
6 Years
Entertainment
6 Years

Industries


Magazine - Large Consumer/National magazines
6 Years
Online/new media
7 Years
PR (in-house) - Small to mid-sized corp. clients
8 Years

Total Media Industry Experience

16 Years

Media Client List (# assignments last 2 yrs)

TVline.com (10+), Men's Fitness (1-2), Brash.com (10+), Revolutionhealth.com (6-10), Tennis magazine (3-5), Healthline.com (3-5), Los Angeles magazine (1-2), LIFE.com (10+)

Corporate Client List (# assignments last 2 yrs)

Miller Publishing (6-10), Time Inc. (3-5), American Express custom publishing (3-5)

Other Work History

Communications/Public Relations Manager, ATP Tour

Showcase

Entertainment

What were the 5 best and worst skits of Martin Short's guest stint on this weeks' Saturday Night Live?
After a wild, emotional Monday night featuring our fearless stars interpreting their lives' most memorable trials, tribulations and, yes, even occasional triumphs -- not to mention one spectacularly titanic tumble -- the second results-show telecast of Dancing With The Stars' twelfth season may have seemed spectacularly anticlimactic.
Here's my recap of the Season 12 finale of the ABC hit Dancing With The Stars, for TVLine.com
Another recap from the season 12 results show of Dancing With The Stars, this one appropriately titled "The Agony and the Ecstasy"

Advertorials/Health & Fitness

Profiles a list of the top plastic surgeons in Los Angeles, who offer their clients everything from the latest teeth whitening techniques to Brazilian butt lifts, and more!
This is a pre-Academy Award profile of double-nominee Julianne Moore, one of Hollywood's most revered actresses.
I've done several travel advertorials for Tennis magazine, including this one on ideal winter getaways.
This is a nutrition story on the hydration value of water-rich foods like watermelon, grapes, cantaloupes, etc.

General

Health Care Vs. Sick Care an exclusive interivew with Dr. Ilan Bohm, of the Office of Integrative Medicine in New York City.
What can be done to stop or postpone hair loss? Here's a closer look at your options.
Three minutes is all it takes to get your body ready for a night on the town.
Secrets to sculpting those desirable six pack abs, featured on one of the hottest new men's lifestyle sites, Brash.com...
If you're managing a serious disease like diabetes, you'll need to assemble the best medical team possible. Here's how.
How can taking up pilates add zip to your serve and forehand? It's all in the core, baby.
I profile the launch of Aneres, the clothing line designed by tennis dynamo Serena Williams.
This is a "one stop shopping" workout when you're crunched for time.
This was a health and wellness feature showcasing the incredible spa at the Silverleaf development in Scottsdale, Arizona.
Can doing yoga help relieve the symptoms of depression, anxiety and even bipolar disorder?