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  Louisa McCabe
Professional/Personal Overview
  I design magazines, newsletters, marketing and promotional pieces, websites, annual reports, brochures, branding and logos. My writing and editing skills are strong, and as a part-time CUNY professor, I teach graphic design and typography to the next generation. After many years in the field I have a ferocious work ethic, but a calm demeanor. I can help you get the most out of your design budget. See below for samples of my work.
Work Info
Copy Editor 10 Years
Graphic Designer 7 Years
Art Director 21 Years
Arts & Humanities 4 Years
Travel 6 Years
Lifestyle 12 Years
Total Media Industry Experience
28 Years
Media Client List (# assignments last 2 yrs)
Donald Martin & Company (11+), Goverment Security News (6-10), Miscellaneous (3-5), DMM Productions (3-5), Daylight Books (1-2)
Corporate Client List (# assignments last 2 yrs)
CFO.com (11+), Dance Theatre of Harlem (11+), Government Security News (11+), NYC College of Technology Continuing Education (6-10), NYC District Council of Carpenters (6-10), Scandinavian Tourist Board (3-5)
Other Work History
In addition to my freelance career, I worked as an editor for the WNYC Radio while getting my masters degree. I was Senior Designer for Cosmopolitan UK from 1997-1999. I taught design at RISD, Pratt, and Kingsborough Community College.
Computer Skills
InDesign, InDesign DPS, ebooks, Illustrator, Photoshop, Microsoft Office, Quark, basic Dreamweaver, basic html & CSS
Technical Skills
Photo manipulation in Photoshop, prePress, color correction, basic web design
MacBook Pro, HP printer, Canon Rebel T1i.
Foreign Language Skills
Basic Spanish, Basic French
Work Permits & Visas
Dual USA/UK citizenship
Professional Staff Congress (union for CUNY professors)
Marie Leone, Senior Editor,
CFO magazine & website, New York
Fiona Hayes, Creative Director, Conde Nast Brand Development
A. Conger Goodyear Award
Charles Shaw Award
Society of Publication Designers
Type Directors Club
Recent training in Digital Publishing Suite, ebooks, html and CSS.
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Summer catalog for the Continuing Education department at the New York City College of Technology, both print and interactive pdf.
(Dance Theatre of Harlem)
Audition brochure and poster announcing national audition tour for storied New York City ballet company.
(Dance Theatre of Harlem)
Invitation to annual spring gala for iconic New York dance company.
Annual Report  
(Iceland Tourist Board)
The 2013 annual report for Iceland's tourism activities in the US.
(Providence House)
Annual report for homeless women's charity.
(Private Equity International)
I art directed this finance industry weekly.
(D.N. Martin & Co)
Art Directed and produced twice yeary travel magazine distributed through a number of major national newspapers.
Created weekly and bi-monthly interactive newsletters for CFO.com, covering Excel software tutorials and accountancy news.
Website for travel industry exposition.
Latest continuing education catalog from Citytech, both print and digital
Fall Continuing Education catalog.
(course catalog)
Summer course catalog for continuing education department.
(CityTech Continuing Eduction)
Spring catalog of classes being offered at the New York City College of Technology (CityTech) Continuing Education department. This is distributed as a printed booklet and an interactive pdf.
Illustration for an article on how to find out who is stealing from your company.
Illustration for an article on how business practices evolve.
Illustration for an article on how restricted access to technology causes problems.
Illustration for an article on gift-giving in the office.
(AP newsletter)
Illustration for an article about too much bureaucracy.