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| Professional/Personal Overview |
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Sharp Writer. Strategic Thinker. Idea Generator. Fast Turnarounder.
Advertising Creative Director/Copywriter who is focused, detail-oriented and adaptable. Can capture you brand's voice or help create it. Can work remotely, in your face, follow or lead a team or be a lone wolf. Your call.
Bilingual in English/Spanish with expertise in the US Hispanic market.
20+ YR. EXPERIENCE: From CPG, Telecom, Food & Bev, Media, Government Services, Retail and Finance, to a growing focus on Healthcare/Pharma to patients and HCPs. Ask for therapeutic areas.
MEDIA: TV, Radio, Print/Collateral, Direct Mail/DRTV. Experience with positionings, mission statements, taglines, branding & verbal identity, PPT/Keynote multimedia presentations, jingles/lyrics. Also email, banner ads, and web editing/writing. My extensive broadcast background covers productions in the US and abroad ranging from CGI to real testimonials.
Full time freelance/consultant since February 2012. |
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| Work Info |
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Expertise |
| Copy Editor |
5 Years |
| Copywriter |
25 Years |
Specialty |
| Health |
6 Years |
| Philanthropy |
6 Years |
| Consumer Products |
25 Years |
Total Media Industry Experience
25 Years |
Media Client List (# assignments
last 2 yrs)
The New York Times (6-10), People en Español (3-5), Univision Communications (1-2) |
Corporate Client List (# assignments last 2 yrs)
AT&T (11+), Novartis (3-5), Pfizer (3-5), Philip Morris (3-5), A&A Maintenance (3-5), Madison Consulting Group (1-2) |
Other Work History
VP, Copy Supervisor at Cline, Davis & Mann (Top Pharmaceutical Agency)
VP, Group Creative Dir., Assoc Creative Dir. & Copy Supervisor at The Bravo Group/Y & R (Premier Hispanic Agency)
Copy Supervisor & Copywriter at Leo Burnett, USA & Puerto Rico |
Computer Skills
Microsoft Office Suite (less advanced in Excel)
Keynote |
Equipment
MacBook Pro, iPad, Canon 7D |
Foreign Language Skills
Native Spanish Speaker/Writer |
Work Permits & Visas
US Citizen |
Unions
Freelancer's Union |
References
See my LinkedIn profile. More are available upon request. |
Awards
ADDY, CLIO, GRAND EFFIE, CANNES Finalist, RX CLUB, NY FESTIVALS, TELLY, AD AGE HISPANIC among others. |
Associations
See my LinkedIN profile. |
Other
New York University, School of Continuing and Professional Studies - Content Development Strategies in Digital MarketingContent Strategy
Voice Over & Improv Courses - School for Film & TV, NY
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Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel regionally. I have a driver's license. I have access to a car. |
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