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  Louisa McCabe
 
Professional/Personal Overview
  With creativity, experience, patience and good humor, I create online magazines, interactive newsletters, marketing and promotional pieces, websites, annual reports, brochures, and logos. I also teach part-time at the NYC College of Technology. See below for samples of my work.
Work Info
 
Expertise
Copy Editor 7 Years
Graphic Designer 7 Years
Art Director 20 Years
Specialty
Education 9 Years
Lifestyle 10 Years
Travel 6 Years
Total Media Industry Experience
24 Years
Media Client List (# assignments last 2 yrs)
Miscellaneous (3-5), DMM Productions (3-5), Donald Martin & Company (1-2)
Corporate Client List (# assignments last 2 yrs)
CFO.com (11+), Dance Theatre of Harlem (11+), Government Security News (6-10), NYC College of Technology Continuing Education (6-10), NYC District Council of Carpenters (6-10), Scandinavian Tourist Board (1-2)
Other Work History
In addition to my freelance career, I was Senior Designer for Cosmopolitan UK from 1997-1999. I have taught design at RISD, Pratt, and currently teach Typography and Portfolio at the NYC College of Technology.
Computer Skills
InDesign, InDesign DPS, Illustrator, Photoshop, Microsoft Office, Quark, some Dreamweaver, some After Effects, basic html & CSS
Technical Skills
Photo manipulation in Photoshop, prePress, color correction, basic web design
Equipment
MacBook Pro, HP printer, Canon Rebel T1i, high-speed internet connection.
Foreign Language Skills
Basic Spanish, Basic French
Work Permits & Visas
Dual USA/UK citizenship
Unions
Professional Staff Congress (union for CUNY professors)
References
Marie Leone, Senior Editor,
CFO magazine & website, New York
Fiona Hayes, Creative Director, Conde Nast Brand Development
Awards
A. Conger Goodyear Award
Charles Shaw Award
Associations
Society of Publication Designers
AIGA
Art Directors Club
Taproot
mediabistro
Other
Recent training in Digital Publishing Suite, ebooks, html and CSS.
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license.
Work Samples
 
Websites & Interactivity  
(Government Security News)
December 2013 interactive awards book, linked to all the winners, available to read online and as a download.
(CFO.com)
CFO.com distributes two interactive newsletters for finance professionals, one for Microsoft Excel users, and one for Accounts Payable experts.
Website for travel industry exposition.
(mealsonheelsbymindy.com)
Interactive newsletter for Mindy Kobrin's popular cooking and entertainment website.
Branding/Media kits  
(Handels Klein)
Unusual media kit organized as a set of cards.
(Markets Media )
Media kit for financial magazine launch.
Promotion/Collateral  
(CityTech Continuing Eduction)
Spring 2014 catalog of classes being offered at the New York City College of Technology (CityTech) Continuing Education department. This is distributed as a printed booklet and an interactive pdf.
Summer catalog for Continuing Education department at the New York City College of Technology, both print and online.
(Dance Theatre of Harlem)
Audition brochure and poster announcing national audition tour for storied New York City ballet company.
(Dance Theatre of Harlem)
Invitation to annual spring gala for iconic New York dance company.
Annual Report  
(Providence House)
Annual report for homeless women's charity.
Magazines  
(D.N. Martin & Co)
Art Directed and produced twice yeary travel magazine distributed through a number of major national newspapers.