cheryl fenton

53 Elm Street Medford, MA 02155 USA
Website: http://www.cherylfenton.com
Contact

Professional Experience

Visit www.cherylfenton.com...Whether it's this season's favorite getaway, the latest health news, skincare advice or who's wearing what where, I've covered the bases. From editorial director to copy writer, magazines to books to blogs, my 20-year career in the media has involved me in all aspects of crafting the perfect editorial. As part of the hand that has guided several publications to award-winning success, my finger is no stranger to the pulse of today's trends and goings on in beauty, fitness, fashion, travel and lifestyle. I'm available for your creative needs--full-length features, quick-hit blurbs and blogs, brochure copy, direct email campaigns, and product copy or branding. I am the founder of EasyPeasyBlog.com, the only place for achieving beauty, fashion, life and style all in record time.

Expertise

Copywriter
16 Years
Editor
21 Years
Writer
21 Years

Specialty

Travel
21 Years
Fitness
21 Years
Beauty
21 Years

Industries


Magazine - Local/Regional magazines
21 Years
Magazine - Large Consumer/National magazines
21 Years
Marketing (firm) - Small to mid-sized corp. cl
21 Years

Total Media Industry Experience

21 Years

Media Client List (# assignments last 2 yrs)

USAirways magazine (10+), Wellesley Weston magazine (10+), Stuff magazine (10+), Exhale magazine (10+), Glamour magazine (10+), MomTrends.com (10+), MDG (10+), Boston magazine (10+), Gilt City (10+), Cooking Light magazine (6-10), Wallpaper magazine (1-2), MySecretBoston.com (10+), Boston Common (10+)

Corporate Client List (# assignments last 2 yrs)

Cybex Fitness Equipment (10+), Tsubo/UGG (3-5), New Balance (10+), Pur~lisse Skin Care (10+), stride rite (10+), Timberland (3-5), AOL - City's Best and Wow.com (10+)

Other Work History

Serve as stringer for Glamour magazine; special sections writer for Boston magazine; Gilt City deal writer; interior design and beauty columnist for Stuff magazine; style writer for Exhale magazine; beauty writer for Boston Common magazine; beauty editor for Momtrends.com; restaurant blogger for MySecretBoston.com; as well as creative voice for Tsubo/UGG and Pur-lisse skin care. Also contributing writer for Boston Common, Boston, Glamour, Wallpaper, Cooking Light, USAirways, Ocean and Wellesley Weston magazines. I also write for my independent blog EasyPeasyBlog.com--beauty, fashion, life & style all in record time. During my career, I have held full-time staff positions from staff writer to editor-in-chief.

Technical Skills

uploading photos to web, creating hyperlinks, simple html code

Computer Skills

Quark, Microsoft Word, Lotus, Excel, Pagemaker, Photoshop, Mac OSX, Powerpoint

Equipment

Digital camera, scanner, laptop, desktop, photoshop, professional photo printer

References

Ariel Kanter, Gilt City Editorial Director, akanter@giltcity.com; Jackie Houton, Managing Editor, Stuff magazine, jhouton@phx.com; Shalini Vadhera, owner of Global Goddess skincare line and celeb makeup artist, shalinivadhera@earthlink.net Jennifer Yen, owner/founder Pur~lisse skin care, jennifer@purlisse.com

Awards

How magazine, Client Promotions Award, New Balances Fall 06 Women Book Silver Gamma Award, Magazine Association of Georgia (MAG), Best Over-All Issue, 1998 Gold Gamma, MAG, Best Service Journalism, 1997 Bronze Gamma, MAG, Best Editorial Commentary, 1996

Showcase

blogs

What happens when a professional fashion and beauty writer has a baby? She blogs about it! Enter Easy Peasy--beauty, fashion, life & style all in record time.

writing samples

Special Advertising Feature on Pregnancy
Online article on planning your reception for the WE channel's website on weddings and engagements - We Go Bridal
Special Features section on Destination Maine
Interview and feature article on New England Patriots football player Ted Johnson
Feature on raising a healthy eater where I interviewed nutritionist and utilized government health organizational data
Feature on the Boston night club/restaurant
Special Advertising Feature on Entertaining during the holidays
Feature on gift ideas for hostesses
Feature on estate jewlery
Feature article on the green movement in cosmetic and skincare lines
Feature on choosing the best trends for summer jewelry
Quick hit one-pager on financial know-how
Feature article on great products for the beach

marketing/ad copy

Product copy and branding for international makeup line Global Goddess Beauty, founder by celebrity makeup artist Shalini Vadhera
New Balance Fall Women's Book that won the How magazine Client Promotions Award for Best Copy
Product copy for upscale skin care line created by actress Jennifer Yen.