August 18 - 21, 2014An Interactive Online Boot Camp

Agenda

Join the sessions live Monday through Thursday from 2:00- 3:30 pm ET or catch the recordings at your convenience. At the end of the webcasts, take part in our three week online classroom and workshop where you'll complete assignments and get one-on-one feedback from your homework advisor. Any questions? Contact us.

Monday, August 18

Getting Started

2:00 pm - 2:45 pm Freelancing as a Start-up When you're freelancing, you need to think like an entrepreneur. Learn how to treat your business through the lens of a start-up. In addition to pinpointing the common misconceptions and dos and don'ts specific to this field, develop a strategic vision where you can determine and plot your goals, create timelines, and grow your career efficiently.
  • kristinstudeman KRISTIN STUDEMAN FREELANCE WRITER
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2:45 pm - 3:30 pm In Search of the Cash Cow: Corporate Freelancing and Branded Journalism Freelancers long for recurring gigs that pay handsomely for moderate levels of work. Corporate freelancing satisfies both of these criteria. This workshop, led by long-time corporate freelancer Matt Villano, will investigate the pros and cons of creating content for private and non-profit companies, and will delve into how to obtain these jobs, how to hold on to them, and how to steer clear of the politics that sometimes characterize life in an office environment. The presentation also will touch upon why corporate work has such a stigma in some circles, and what freelancers can do to combat this.
  • melodyanne MATT VILLANO FREELANCE WRITER
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Tuesday, August 19

Client Acquisition

2:00 pm - 2:45 pm Writing Pitches and Query Letters Join Carrie Sloan, Editor-in-Chief and VP at LearnVest.com, as she explains the process from finding ideas to getting the right title for your piece. Learn the secrets to pitching effective stories, and get the basic guidelines for writing a solid query letter and tips for following up.
  • markcoker CARRIE SLOAN EDITOR-IN-CHIEF,
    LearnVest.com
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2:45 pm - 3:30 pm "Workplace" Matters As a freelancer you might be working alone, but that doesn't mean there aren't any guidelines to follow when working with clients and editors. In this session, learn how to negotiate and set your rates and the best practices for working with and keeping your clients and editors happy.
  • annechertoff ANNE CHERTOFF DIGITAL CONTENT DIRECTOR AND STRATEGIST
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Wednesday August 20

Marketing and Building Your Brand

2:00 pm - 2:45 pm Developing Your Website and Building a Portfolio As the marketplace of freelance writers gets increasingly crowded, building a brand for your freelance business has become critical to success. One of the best places to promote this brand: your websites. In this session, writer and editor Matt Villano will outline how to plan, design and build a website for your freelance business, and how to leverage this brand across your overall web presence. Learn about the do’s and don’ts of conceptualizing a site, layout, design, updating, and more. Understand the importance of blogging, and where and how best to fit it in your overall strategy.

  • melodyanne MATT VILLANO FREELANCE WRITER
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    2:45 pm - 3:30 pm Online and Social Media Networking for Freelancers Freelancing can be an exhilarating and simultaneously lonely profession. After all, you're missing out on the camaraderie of an office environment and the benefits of working in your sweatpants sometimes mean that, well, you don't get out of your sweatpants all day. This session will cover the ins and outs of making a productive professional network of connections online, as well as the (N)etiquette of using social channels to navigate the ever-changing waters of Facebook, Twitter and LinkedIn. We'll cover how and when to use each platform to connect with colleagues, find sources, and when you'll want to share as an "individual" vs. sharing a page or a business.
    • scottsteinberg MCLEAN ROBBINS CONTENT STRATEGIST
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    Thursday, August 21

    Building Your Business

    2:00 pm - 2:45 pm Personal Finance for Freelancers: Everything You Need to Know In this session, join expert financial advisor Mina Black for a discussion on the money matters you need to know when going freelance. Learn how to budget for variable incomes, understand taxes, know the different types of insurance you need and how to get it. And finally, learn how to work towards your long term financial goals.

    • minablack MINA BLACK FOUNDER, WealthEssentials Money Management
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    2:45 pm - 3:30 pm Manage Your Business from the Day-to-Day to the Long Term Learn how to manage your day-to-day priorities, tasks and responsibilities to grow your freelance business. The webcast will cover such issues as learning how to identify and keep your most valuable clients, and when and how to let go of those that simply suck your time away. Practical tips and free online tools make it easy to manage the nitty gritty details and activities. Learn how to streamline your day, and your client load.
    • kelsyenelson KELSYE NELSON CO-FOUNDER AND FORMER CEO,
      Writer.ly
 
 
 
 
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