Registration Opens
Business Freemium - Another Decade, Another Business App Revolution
From client server in the 90s to SaaS in the earlier part of this century, every major shift in the delivery of business applications has had big impacts on the business and financial models for success in business software. Our opening speaker will walk through the business model and financial implications of business software and service vendors moving to a freemium model.
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| Matt Holleran Venture Partner Emergence Capital Partners @mattholleran |
Lessons from Leaders at Scale
Relatively few companies have been able to cross the chasm from nascent freemium business to one with major scale. What does it take to achieve and maintain scale in a freemium business? How do you scale your organization to support growth? Join us for a talk on what it takes to succeed at scale with a freemium model.
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Scott McMullan |
When Free Isn't Enough - Transitioning from Free to Freemium in the Consumer Space
Business model pivots are part of life for consume Internet companies. One of the key challenges for anyone in the consumer Internet space with a freemium model is how to balance supporting free consumers while still growing the base of paying customers. Three speakers will share their perspectives on lessons learned from their experiences with the freemium business model.
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| Anne Driscoll VP of Business Operations Ning @Ning |
Break
When Free Isn't Enough - Transitioning from Free to Freemium in the Consumer Space (Continued)
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| Jonathan Boutelle Co-founder & CTO SlideShare @jboutelle |
Ryan Holmes CEO and Founder HootSuite @invoker |
Lunch for Full Conference Registrants
Scaling a Freemium Business - Growth and International Expansion
What does it take to grow a freemium business? What are the challenges that you encounter as you go from scrappy start-up to established business? How do you scale the customer base and organization to support that growth. Our speaker will share his experience growing a successful freemium business over the past decade.
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| Brent Chudoba VP of Business Strategy SurveyMonkey @bchudoba |
Educating a Market, Freeing a Service
For companies in category creation mode, PR and marketing can go a long way in educating an audience on the need for your product, but is that enough? Mainstream access meets mainstream understanding with a Freemium product strategy. But making a product freely available is not strategy enough. How can a freemium product enter a nascent market and have staying power? What are the other considerations besides the free-for-all, such as scores, gaming, analytics that will drive use? How can you make your freemium go viral? Join Owen Tripp, COO of ReputationDefender, to learn more.
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| Owen Tripp Co-founder Reputation Defender @repdef |
Business Freemium Customer Satisfaction
All freemium businesses need to figure out how to distribute scarce customer service resources. How should you think about balancing the needs of paid customers versus providing a great experience for free users? And can freemium companies use customer service as a lever to drive increased revenue and conversion? Join us for a talk on how one companies thinks about the role of customer service in freemium businesses.
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| Thor Muller Founder and CTO Get Satisfaction @tempo |
Break
Launching a Freemium Offering Inside of an Existing Business
Freemium is not just the domain of start-ups. Established companies continue to experiment with freemium offerings that sit alongside other paid products. What are the challenges that emerge when you're trying to launch a freemium offering within an established line of business? Join us for a talk that will feature lessons learned and food for thought.
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| Daniel Freeman Director of Product Marketing Atlassian |
Leveraging Other Platforms to Build a Freemium Business
Major platforms like LinkedIn, Google, Facebook, and Twitter create opportunities to build freemium businesses on top of their user bases. But what does it take to succeed building on top of someone else's platform? How do you work with key platform owners to both grow your business and make sure you're aligned? Our speaker will address this and many other important issues to consider.
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| Amit Kulkarni Co-Founder & CEO Manymoon @akulkarni, @Manymoon |
Freemium 301 - Understanding the Data to Drive Growth
Data analysis is a core competency for any successful freemium business. What types of things are successful freemium companies measuring and monitoring? How are they using this data to grow their businesses? Our closing speaker will share some detailed insights on how they use data to better understand their customer base.
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| Ranjith Kumaran Founder & CTO YouSendIt @ranjithkumaran |
Cash Bar Reception
