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The Future of Design

A panel discussion on what's driving change in the design industry today

PRICE
$20 ($15 for )

SYNOPSIS
Design is no longer an afterthought, something businesses slap on finished products to make them look pretty as they send them out the door. Design has infiltrated the production process, informing decisions large and small. This panel discusses the challenges and opportunities of these expanding markets. Using examples from their own work, panelists discuss the challenges their firms are facing, and the new tools, techniques, and resources they are using to meet them.

DURATION/TIME
8 videos
1 hour, 24 minutes total running time

DATE OF PANEL
September 5, 2007

Sponsored by Jupiterimages.com.

Speakers

Chee Pearlman (moderator)
director, Chee Company; former editor-in-chief, I.D. Magazine
Etienne Fang
strategic director, Cultural Insights Studio, Cheskin
Rie Norregaard
creative director, Frog Design
 
Elizabeth Pastor
co-founder, NextDesign Leadership Institute and co-founder, Humantific
Leslie Wellott
Insight group, Imagination
 

Table of Contents

Sections Length Size
PREVIEW
  Highlights from the Panel FREE!
Watch a free preview of The Future of Design panel discussion.
2:02 8 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.
   
Panelists' Work Samples 1 (PDF)
Download this PDF to view examples of the panelists' work referred to in the discussion.
   
Panelists' Work Samples 2 (PDF)
Download this PDF to view examples of the panelists' work referred to in the discussion.
   
1. Chee Pearlman and Etienne Fang
mediabistro.com's Carmen Scheidel introduces the panelists. Pearlman shares her thoughts on the future of design. Fang describes her work as strategic director at Cheskin.
10:06 40 MB
2. Rie Norregaard
Norregaard explains the problems she and her company are solving by using multiple innovative techniques, such as Frog Think, which "keeps designers and clients on the same playing field," and collaborations with Sweat Equity Enterprises Group, an organization of teenagers that contribute to client work.
6:27 25 MB
3. Elizabeth Pastor
Pastor describes how her company "transfers knowledge of the things they do" through three labs: Strategy, Understanding, and Innovation.
6:44 26 MB
4. Leslie Wellott
Wellott explains the two sides of the Insight division of Imagination: 1) ask guiding questions and "use media design and technology to shape and reinforce perceptions through experiences," and 2) establish programs where two especially different people are paired up to present specific findings."
6:09 24 MB
5. Panelists Discuss Changing Roles
The panelists discuss the changing roles of designers and clients.
12:22 49 MB
6. Panelists Discuss Design Education for Clients and Designers
Pearlman asks the panelists to consider how designers are educating clients and themselves.
15:40 62 MB
7. Audience Questions Part 1: Jobs, Craft, and Design Education
"Is education preparing young designers for the future of design?"
"What skills are designers looking for in a new employee?"
"What are some questions to ask during a job interview?"
"As a mentor, how can I institute green and sustainable design ideas in grade school and high school?"
"Where is the craft? Why aren't designers learning the craft or the making?"
18:48 74 MB
8. Audience Questions Part 2: Gender, Space, and Research
"Is the gender balance in design changing?"
"Do you foresee a future where offices will not be needed?"
"Do you think a project can still be successful without a longer research project, like the ethnography?"
"Are there more opportunities for designers?"
9:51 39 MB