Speakers

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David Adler
Founder David M. Adler, Esq. & Assoc. PC @dlerlaw

David M. Adler, Esq. is an attorney, author, educator and entrepreneur with a multidisciplinary practice focused on Intellectual Property, Media & Entertainment Law, Ecommerce, Information Technology and Software development, implementation and licensing. Mr. Adler provides legal counsel all aspects of media and intellectual property law, including trademark and copyright clearance, registration and enforcement, digital and new media licensing, production, finance, regulations, litigation and corporate-commercial transactions. Mr. Adler assists interactive and digital marketing and advertising companies, content providers and licensors with advice on affiliate, publisher and partnership agreements, digital content licensing, syndication, distribution, Social Media and many other related deals. He received his law degree from the DePaul University College of Law. Outside the practice of law, Mr. Adler created and taught an undergraduate course on E-Business in the Arts, Entertainment & Media Management Department of Columbia College Chicago, currently chairs the Chicago Bar Association's Media & Entertainment Law Committee and previously chaired the Start-up and Entrepreneurial Ventures Subcommittee, frequently contributes as a "guest expert" columnist for numerous online publications in the areas of ecommerce, intellectual property and small business and speaks to industry and trade groups and associations on these topics.

June 29, 2011 | 3:00pm - 4:00pm

The use of social media for marketing and advertising purposes is one of the fastest growing areas for business and marketers. The advent of social media sites like Facebook provides the opportunity for authentic interaction and engagement with customers. Therefore, it is no surprise that it is being used as a marketing tool by companies large and small to help them achieve their strategic goals. But with every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities. A best practices approach to social media marketing involves having the company's philosophy, methodology, and guidelines captured in a comprehensive written policy that is clearly and regularly communicated to the employees, and regularly updated to keep abreast of new developments, opportunities and evolving legal guidance. Attendees will learn how to identify the legal issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.

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SVP of Marketing MarketSharing.com

Joe is the SVP of Marketing for MarketSharing,com. A company which offers high quality, localized group deals targeted specifically at businesses. Joe's previous role was Manager of Digital Advertising at JetBlue Airways where he managed their paid search marketing, SEO, digital display advertising, and the affiliate program. He also worked extensively on-boarding key meta-search partnerships and managed relationships with all the major online travel agencies. Prior to JetBlue he managed the SEM/SEO programs at the College Board in New York. Prior to that as Affiliate Marketing Manager at Staples.com he established a new commission structures focused on margins, re-engineered the program to focus on new customer acquisiton. While at Target.com he managed the affiliate marketing program and worked extensively in email marketing, spurring target.com's year over year revenue growth into triple figures.

June 28, 2011 | 12:00pm - 12:45pm

Facebook advertising is still shiny and new, and brands are reluctant to dip their toes. They still have many questions - such as: How do we measure ROI? What can we truly achieve? What does it meant to acquire a Facebook user? One thing about Facebook is the acquired user is much more valuable because the advertiser gets to acquire the geo-location, age, and gender of the customer. Nothing can be more powerful when attempting to obtain a long term customer, something JetBlue was able to experience first hand when growing its Boston market. Lacking the kind of budget the major airlines have, JetBlue wanted to execute a highly targeted campaign and decided to use Facebook to increase passenger traffic in Boston. The core objective was to deliver a high volume of sales at a profitable CPA with a range of different promotions, leveraging Facebook's advertising API. Join us as we discuss how Jet Blue targeted fans, fare campaigns and leveraged TBG's technology to allow for big scalable pushes around specific events or holidays to successfully harness the power of Facebook advertising. For example, how in less than 5 months (May to September) TBG tripled the number of JetBlue fans to 397,120 fans, while successfully delivering a large volumes of sales 20% under the target CPA, achieved in part through the unique ability to re-direct customers to resources elsewhere within minutes when airfares were full. Lessons learned and best practices included.

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President Firebelly Marketing @duncan_alney

Duncan Alney is the vision behind Firebelly and a nationally recognized social media provocateur who speaks across the country. As President of Firebelly, Duncan leads his team to help organizations build relationships with their audiences via social media. Firebelly's clients include Pearson Publishing, Qdoba, Network Solutions, United Way, American Cancer Society, J.C. Hart and Yats among numerous others. Duncan has worked in the brand communications field for 18 years and has experience with a wide variety of organizations and industries. He has degrees from Hanover College, USA and St. Xavier's College, Calcutta, India. He is founder of the Indianapolis Social Media Club, past president of the Indianapolis Chapter of the American Marketing Association and a past board member of the Indianapolis International Film Festival. Duncan is an award-winning short filmmaker and a voracious writer – publishing Passionati, an online magazine covering music and other cultural murmurs.

June 28, 2011 | 12:00pm - 12:45pm

Facebook Credits is the mandatory virtual currency for buying virtual goods in many games and apps on the Facebook platform. Some marketers are predicting the next major step for Facebook will go beyond simple, social interactions to true social commerce – buying real products and services using Facebook Credits. Videologist and Social Media Analyst Grant Crowell will showcase real examples of using Facebook Credits with interactive product video, and how Facebook video shopping can be greatly enhanced by having virtual currency available for real-world purchases.

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June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

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SocialTimes Pro @SLHamlet

Wagner James Au covers Facebook games and virtual goods for Social Times Pro and virtual world culture on his blog New World Notes. He is a former contributing editor at GigaOm and author of The Making of Second Life, and as a game developer, was most recently a head writer of City of Eternals, a next-gen social MMO, and a writer at game publisher Outspark. Au has contributed expert commentary on gaming for outlets including CNN, the BBC, and NPR, and has spoken on the subject for SXSW, O'Reilly's Web 2.0, and ETech. His writing has appeared frequently in the New York Times online, Wired, and Salon.

June 28, 2011 | 2:30pm - 3:15pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

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Jay Bala
CTO Claritics @claritics

Jay is a seasoned and passionate product manager and solution implementation consultant with hands-on experience in Analytics, Data Warehousing and ERP applications built over 2 decades in business and technology leadership roles at enterprise and startup companies. Prior to founding Claritics, Jay led the customer success team at Quantivo Corporation leading advanced SaaS analytics implementations at Comcast, Metlife and Party City. Previously Jay spent 8 years at data integration leader Informatica leading a global PM team in building the metadata management product line and championing the competitive intelligence COE team. Jay was an early employee of Influence Software (acquired by Informatica) – a startup that built packaged analytic apps for SAP customers like Honeywell and Johnson & Johnson. Jay began his career designing and implementing ERP products and has an MBA from the Indian Institute of Management, Calcutta and a B.Tech in Electrical Engineering from the Indian Institute of Technology, Madras.

June 28, 2011 | 4:30pm - 5:15pm

The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.

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David Barad
SVP Marketing Fan Appz @fanappz

David Barad has more than 15 years of Internet, Direct Marketing and General Management experience. David has worked in ecommerce for some of the leading brands in America. David was a key executive at Disney in ecommerce as he led the marketing and business development for DisneyStore.com and was the general manager for Disney Auctions (a partnership between Disney and eBay). David also led the eCommerce efforts for The Cheesecake Factory. David has a Master's degree in Business Administration from the Marshall School of Business at USC, and a Bachelor's degree in History from UCLA.

June 28, 2011 | 11:00am - 12:00pm

Amassing fans on Facebook is part science, part art - and the real challenge is to keep them coming back again and again. In this session, find out how to create a large Facebook fanbase using innovative apps and viral content. Learn to create and launch contests, fan pages, polls, promotions and coupons, games, quizzes, Top 10 lists and more, as well as social tricks to boost viral participation in these Facebook apps. Hear how the Miami Dolphins amassed 600,000 fans on Facebook by launching social apps & turning every day into "game day" for Dolphins Facebook fans and ultimately boosted sales of tickets and merchandise through Facebook with little or no paid advertising buys.

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Kevin Barenblat
Co-founder and CEO Context Optional @barenblat

After graduating from Stanford with an engineering degree, Kevin worked at Boston Consulting Group, a leading strategy consulting firm. He went on to earn an MBA from Harvard Business School before taking on strategy and marketing roles for startup companies in the San Francisco Bay area. He is a frequent speaker at marketing industry events including OMMA Social, OMMA Global, DigiDay Social and ad:tech.

June 29, 2011 | 11:30am - 12:30pm

Should you build a fan base or just send people to your site? How do you turn fans into emails? How does your advertising strategy impact your bottom line? This session explores a variety of Facebook marketing strategies, models, and tactics to help you choose the best one for your business and create the best possible ROI from your Facebook efforts.

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Duane Brown
Strategy Director Creative Traction @DuaneBrown

Duane Brown is a gamer, strategy director and snowboarder. He has done work for clients including Proximity Canada/BBDO, Hill & Knowlton, NATIONAL and Marshall Fenn Communications. He uses his knowledge and passion to help launch digital marketing campaigns all over North America and around the world…on 5 of 7 continents to be exact. His background includes education in marketing and public relations. Duane has been featured in a number of publications including PSFK's Good Brands Report 2010, Gamasutra, Age of Conversation 3 and Join The Conversation. He has spoken at North By North East Interactive, Search Engine Strategies Toronto and private corporate events. He writes & shares his thoughts at CreativeTraction.com, runs www.GameCensus.ca (a list of gaming companies across Canada), and has a few other ideas in the works.

June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

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Chris Brubaker
Vice President of Marketing Roost @3rdGenBruin

Brubaker currently serves as Roost's Vice President of Marketing and is charged with developing and managing the company's customer acquisition programs, web site and branding efforts. With more than 16 years of marketing expertise, Brubaker has built and led results-driven teams and marketing initiatives across the web, telecom, and digital media industries. Most recently, Brubaker held the position of Director of Marketing at MerchantCircle where he managed the advertising and promotional initiatives for the largest online network of local business owners. His efforts in establishing MerchantCircle as a trusted resource for small businesses contributed to the recent acquisition of the company by Reply!. Prior to MerchantCircle, Brubaker held the role of Director of Marketing at YouSendIt and Habeas, where he oversaw the web site redesigns for both companies and was instrumental in the sales growth that resulted from the rebranding and positioning efforts of his campaigns. Brubaker also served as the Manager of eBusiness for Siemens in the telecom division for 5 years where he led the marketing efforts across a team of 9 countries. Brubaker is a social media guru with expertise in freemium model businesses and effective eMarketing tactics that generate demand. He has a deep understanding of how to implement the latest social technologies to drive small business growth. Brubaker holds an MBA from the Monterey Institute of International Studies and a BA in Political Science from UCLA.

June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

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Carri Bugbee
President Big Deal PR @CarriBugbee

Carri Bugbee is a social media marketing strategist, writer and PR pro. Her business, Big Deal PR, helps companies and organizations get ramped up in social media spaces, integrate those with traditional marketing channels and engage customers. Bugbee teaches a class in social media marketing at Portland State University, she is a Social Media Masters teacher for Social Media Club, and she provides private training on social media platforms for marketing. She is also a contributing author to "The Big Book of Social Media Case Studies, Stories, Perspectives." In 2009, she won an international Shorty Award in the advertising category for tweeting as @PeggyOlson, a character from the AMC hit drama "Mad Men." She has spoken at many conferences and events, including the O’Reilly Twitter BootCamp, the 140 Characters Conference, Cool Twitter Conferences (keynote), OMMA Global, South by Southwest Interactive, OnHollywood, Social Fresh, Innotech, WebVisions and more. You can connect with her on nearly every major social networking site through CarriBugbee.com.

June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

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June 29, 2011 | 3:00pm - 4:00pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

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Brian Carter
CEO FanReach @briancarter

Brian Carter is a internet marketing consultant, speaker, and trainer with 11 years experience in search optimization, online advertising, and social media. One of his websites achieved more than 500 top ten Google rankings and earned as much as $21,000 per month in ad revenues in 2005. He has doubled and tripled the online revenue of dozens of companies. Brian and his trainees have replicated this success in a variety of verticals including travel, hospitality, medical, legal, entertainment, and retail. Brian works with Wynn Solutions to train businesses of all sizes - from small business to Fortune 500 - with onsite social networking workshops. Brian is a faculty member with http://FanReach.net and its Facebook Marketing 101 course which has more than 3,000 members. Brian writes for the search/social industry blogs Search Engine Journal (ranked a top ten marketing blog by Ad Age) and AllFacebook.com.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

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June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

see all sessions »
June 29, 2011 | 11:30am - 12:30pm

Should you build a fan base or just send people to your site? How do you turn fans into emails? How does your advertising strategy impact your bottom line? This session explores a variety of Facebook marketing strategies, models, and tactics to help you choose the best one for your business and create the best possible ROI from your Facebook efforts.

see all sessions »
June 29, 2011 | 3:00pm - 4:00pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

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Adele Cehrs
President Epic PR Group @EpicPRGroupDC

A recognized expert in public relations, Cehrs has been featured in Entrepreneur Magazine, Washington Business Journal, PR week and the Washington Post. She has also appeared as an expert on CNN Headline News, NPR, Wall Street Journal, Fox News Channel and Reuters Television. Earlier in her career, Cehrs was an executive at Madison Avenue PR agencies, where she was responsible for significant client growth and successful client programs including work for DuPont, Maxwell House Coffee, The Red Dress Campaign, Select Comfort, Paula Deen, Multibionta Probiotic, Yum Brands and others.

June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

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Eric Chan
COO Embee Mobile @embeemobile

Eric leads efforts related to sales, business development and strategic partnerships for mobile operators, advertisers and others. Prior to Embee Mobile, he founded Caboodle Networks in 2003, a mobile search recommendation engine using semantic technology, and filed two patents in the area of search and information retrieval. The company was acquired by MCN in 2007. Prior to Caboodle he held various roles in product, marketing and business development at Inktomi, Pixo, Sun Microsystems, and Talkway Communications. Eric earned both his BS in Business Administration and Masters in Software Engineering and eBusiness Technology at Carnegie Mellon University, where he is currently an Adjunct Faculty in the School of Computer Science. Eric hosts his own blog, Mobileslate, which talks about the mobile and wireless industry. He has been featured in Business Week, Forbes.com, GigaOM, the Huffington Post, and Wireless Week. He has also been interviewed by Fox Business and has spoken on numerous industry events.

June 28, 2011 | 3:45pm - 4:30pm

How many fans should you have? How are your competitors doing on fan growth versus engagement rate? We'll examine your Facebook presence live versus competitors in your industry. If you have a portfolio of pages (a grouping of TV shows, products, or retail chains), we'll examine your overall portfolio down to fan density by location and demographic composition. See the graph API, Facebook ads tool, and other data sources combined in ways you've never seen.

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Perry Cooper
Senior Vice President, Digital Media National Hockey League @NHL

Perry Cooper joined the NHL in 2007 and oversees the business strategy and operations of the League's Digital Media platforms including NHL.com, NHL GameCenter Live, NHL Mobile, Social Media, Syndication, NHL Shop & Auction, and NHL Center Ice & Premium Subscription Marketing. While overseeing the entire digital media distribution and experience of NHL content, Cooper also is charged with leading a comprehensive direct to consumer multi-channel marketing strategy with responsibilities ranging from leading the development of the NHL Fan Database to overseeing web analytics and digital consumer insights. Under Cooper's direction, the National Hockey League has experienced record levels of consumption year-over-year across all digital products and experiences. Driven by a digital fan activation strategy focused on depth of content, breadth of distribution, and serving a tech-savvy, displaced fan base, the League continues to discover demand and engage more fans at earlier points in the season than ever before.

June 28, 2011 | 9:45am - 10:30am

The power of Facebook can help brands reach all of their business goals by shorting the distance between the brand and their audiences by extending their reach with content syndication on a massive scale. Facebook also provides brands with the most unique proposition around earned media that we've ever seen. So why limit your brand to programming just a Facebook page? The right audience development and acquisition strategy leveraging Facebook makes the popular social network a centerpiece and ubiquitous across all digital media platforms and consumer touch points. On Web sites. On broadband media. On mobile devices and tablets. In venues. This presentation will examine the the value of a "Facebook Everywhere" strategy. The quality of the Facebook demographic. How to implement Facebook Everywhere. Which APIs to consider. And determining the right KPIs for your business and how that can be positioned to add marketplace. Led by Perry Cooper, the NHL's chief digital media strategist, it will feature NHL casework.

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Mark Curtis
Founder and President enter: new media and enter: new marketing @enternewmedia

Mark Curtis is the founder and president of enter: new media, as well as its sister company, enter: new marketing. In 2003, Curtis saw an exciting opportunity to delve into digital PR and marketing, beginning with the technology sector. Over the course of the next couple of years, Facebook became the obvious platform for brands to reach out to customers in a more personalized, promotional way. From livestreaming runway shows for Versace to launching new shows for A&E Television, enter: new media, is committed to building and managing engaged social media communities for fashion and entertainment brands.

June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

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Jeremy Daly
Digital Planning Director Euro RSCG New York @jeremydaly

Jeremy has been developing strategies for clients for almost 15 years. His focus is on digital, and on how changes in technology and culture continually force marketers to rethink their brand and strategy. At Euro RSCG, Jeremy leads a digital planning practice, working with clients including Charles Schwab, Kraft, NYSE, Heineken, and Volvo. Prior to joining Euro RSCG, Jeremy worked at Agency.com, and Ogilvy. At Agency.com Jeremy created and built the digital planning group, working with clients such as Mars, Del Monte, CIT and LG. Jeremy helped British Airways break into the digital space, working on some of their first social media efforts and helping to build a digital foundation for the brand. At Ogilvy, Jeremy lead digital planning across several clients, including IBM, Yahoo!, Cisco, Nestlè and Unilever. He also worked on American Express, where he led the global digital strategy and redesign of their Membership Rewards Program, and helped migrate traditional direct marketing relationships to more digital-focused CRM. He was at Ogilvy for seven years, working in their New York, San Francisco, and Toronto offices.

June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

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David Etling
Vice President of Product Development InComm @InComm

Dave Etling is the vice president of product development at InComm, the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products. In this role he is responsible for the overall management of InComm's business development. Etling has spent the past eight years at InComm, holding various management positions including sales engineering, merchant services, and business/product development. Over the past four years he has been instrumental to InComm's success in product partner acquisitions and successful retail launches of Apple, Nexon and Zynga; specifically as it relates to prepaid digital entertainment products, including virtual goods prepaid game cards as well as digital music and software applications. Prior to InComm, Etling spent seven years at a startup consulting company and last served as vice president of engineering at FDI Networking where he managed a team focusing on financial institution network design and implementation.

June 29, 2011 | 11:30am - 12:30pm

Should you build a fan base or just send people to your site? How do you turn fans into emails? How does your advertising strategy impact your bottom line? This session explores a variety of Facebook marketing strategies, models, and tactics to help you choose the best one for your business and create the best possible ROI from your Facebook efforts.

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Liana 'Li' Evans
CEO LiBeck Integrated Marketing @storyspinner

Liana "Li" Evans is the author of the award winning social media marketing book, Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and she is the Co-Founder and CEO of LiBeck Integrated Marketing as well as an adjunct professor for Rutgers University's Mini MBA Program. Liana has also been featured in the books Online Marketing Heroes and Video Marketing An Hour a Day. As an established online marketing industry veteran with over 15 years' experience she's focused her unique skillset to specialize in Integrated Marketing and how companies can successfully strategize integrating all online marketing channels as well as offline traditional media. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively. Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and has consulted with several other different sized companies such as AOL MovieFone. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

see all sessions »
June 29, 2011 | 3:00pm - 4:00pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

see all sessions »
Owais Farooqui
GM for North America King.com @KingCC2010

Owais is the GM of North America for King.com, where he manages initiatives surrounding the leading provider of social games' marketing, strategy and partnerships in the region. He works with the company to maintain its proven track record of delivering successful social, competitive and pastime gaming experiences to millions of people across the globe. Owais has more than a decade of experience in business development and marketing and is responsible for King.com's groundbreaking partnerships with NBC, CBS, Yahoo!, Real Networks, and Lifetime, enabling the major media networks to extend interactivity and entertainment to consumers. Prior to King.com, Owais was Senior Director of Marketing at Knowledge Adventure, the leader in adventure-based 3D virtual worlds for kids, and Senior Director of Marketing at Academy123, which was acquired by Discovery Communications. He has spoken at leading trade and consumer conferences including SXSW Interactive, Casual Connect, NY Games Conference and Digital Media Summit. Owais is also a regular contributor and advisor to the Casual Games Association and can be seen doing a stand-up comedy routine at famous venues like the Laugh Factory. Owais received his Bachelors of Applied Sciences in Computer Engineering at the University of Toronto.

June 29, 2011 | 4:30pm - 5:30pm

While Facebook has an inherent distribution network, it is still imperative to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. With tens of thousands of games currently on the platform and more launching daily, an effective distribution strategy is more critical for success than ever before. In this panel session, we’ll explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

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Sally Falkow
President PRESSfeed @sallyfalkow

Sally Falkow, President of PRESSfeed and co-developer of the social media newsroom, is a veteran of the PR industry and has been active in digital PR and social media for 12 years. She is an adjunct Professor at the Annenberg School for Communication and Journalism at USC and a Sr. Fellow with the Society for New Communication Research, a think tank on new media based in Palo Alto. Sally is the author of Mastering Social Media: a practical handbook for PR professionals and is currently working on a book about the social graph and social media intelligence.

June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

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Katie Faul
Head of Global Ads Product Marketing Facebook

Katie Faul is Head of Global Ads Product Marketing at Facebook. In this role, she leads product roll-out and adoption for Facebook's advertising products. Prior to joining Facebook, Katie spent over six years at Google working on sales and marketing, including her last role leading product adoption efforts for SMB's using AdWords. Katie holds a Bachelor's degree in Economics and a Master's degree in Psychology from Stanford University. She is an avid runner and triathlete, and competed on both the Stanford Track and Cross Country teams and the Nike Farm Team.

Hussein Fazal
CEO and Co-founder AdParlor @hussein_fazal

Hussein Fazal co-founded AdParlor and is leading the company in building the best team, process, and technology to manage large Facebook advertising campaigns. Hussein received his Bachelor of Mathematics and Computer Science from the University of Waterloo and has held positions in technical and marketing roles at IBM, Microsoft, and Bell Canada.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

see all sessions »
June 29, 2011 | 4:30pm - 5:30pm

While Facebook has an inherent distribution network, it is still imperative to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. With tens of thousands of games currently on the platform and more launching daily, an effective distribution strategy is more critical for success than ever before. In this panel session, we’ll explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

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Jeff Ferguson
CEO Fang Digital Marketing @fangdigital and @countxero

Fang Digital Marketing is a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

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john getze
VP of Marketing KIXEYE @johngetze

John is the VP of Marketing at KIXEYE, where he is responsible for user acquisition and membership communication for games like Backyard Monsters and Battle Pirates. In addition to knowing the Contra Konami Code by heart (Up, Up, Down, Down, Left, Right, Left, Right, B, A, Start), John has hands on experience with successfully growing and monetizing game audiences on the Facebook platform.

June 28, 2011 | 2:30 pm - 3:15 pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

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Adrian M. Glasenapp
Brand Activist Man New Belgium Brewing @newbelgium

After 8 years working in Branding and Creative at New Belgium Brewing Company, Adrian is devoted mainly to their advertising, social media and film production efforts. In addition to making quirky and creatively crafted Belgium inspired beers like Fat Tire Ale and Ranger IPA, New Belgium is Employee Owned and Alternatively Empowered. In essence they are constantly tinkering with innovations in on-site energy, social and environmental stewardship, and strong cultural connectivity. In terms of the social web and Facebook in particular, New Belgium leads the Craft segment in both total "likes" and engagement.

June 28, 2011 | 3:45mm - 4:30pm

New Belgium's Facebook fan base is over 200k strong and one of the biggest and most enthusiastic in the competitive craft brewing industry. This session will share why and how New Belgium developed their Facebook presence, starting with engagement apps that built a foundation, and growing into a true online community where the brand goes beyond campaigns to conversations with fans. How does this Facebook presence compare with other forms of media in terms of clicks and views per dollar? How can a product company like New Belgium tie a Facebook “Like” to actual purchases? What tools connect print media and packaging to the social interaction on the fan page? What’s the value of a Facebook fan in terms of engagement time, impressions, and intent to purchase? We'll discuss all these questions, sharing concrete examples, best practices, and real-world results.

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Harry J. Gold
CEO Overdrive Interactive @ovrdrv

Marketing with Facebook is not just about getting fans. It's about utilizing Facebook's sharing technology and the social graph to enable your content for viral distribution. It's about building social connections and communicating with consumers via the Like buttons on your site. It's about optimizing your marketing with Facebook Insights by analyzing the demographics of your target audience and finding out what motivates them to engage with your brand. And of course, it's about letting your customers and brand enthusiasts connect with you in a lifelong way and getting them to share what they love about your offers, products and brand.

Join us for a seminar where Harry J. Gold, CEO of Overdrive Interactive, walks through the practical steps organizations need to take to take their Facebook marketing to the next level. This presentation will include real case studies and ROI dashboards from companies large and small who use social media to weave their brands, offers and messages into the web to make lasting connection with consumers, encourage viral promotion and drive measurable results and ROI.

June 28, 2011 | 4:30pm - 5:15pm

The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.

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Frits Habermann
CTO and VP of Game Operations PopCap Games @popcap

Frits Habermann is CTO and VP of Game Operations at PopCap Games, the makers of such popular social games as BejeweledBlitz and ZumaBlitz, where he guides corporate strategies on social gaming, virtual currencies, cloud computing, and mobile platforms. Before PopCap, Frits held positions at Adobe Systems, where he co-founded InDesign and was head of the core technology platform for all of its products, as well as Real Networks, where he was group manager for RealJukebox. He has a B.Sc. from Carnegie Mellon in mathematics and a M.Sc. from University of Washington in Computer Science.

June 29, 2011 | 4:30pm - 5:30pm

While Facebook has an inherent distribution network, it is still imperative to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. With tens of thousands of games currently on the platform and more launching daily, an effective distribution strategy is more critical for success than ever before. In this panel session, we’ll explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

see all sessions »
Mark Hall
CEO and Founder Remixation @markhall

Hall is CEO and a founder of the San Francisco startup Remixation, makers of Showyou, a delightful new video app for your iPad, iPhone, and iPod Touch; and Vodpod, the leading social video discovery service. He has worked in digital media for nearly 20 years and previously worked at RealNetworks (1997-2004), Corbis (1995-1997) and Microsoft (1993-1995).

June 28, 2011 | 9:00am - 9:45am

Facebook's users are increasingly using mobile phones or tablets like the iPad. How will this post-PC world affect Facebook businesses, users, and developers? Robert Scoble takes an inside look at how it's already changing how we are approaching Facebook and introduces us to some of the tech industry's newest and most innovative startups like Loytr, Flipboard, Instagram, ShowYou, and others that are already taking advantage of this post-PC world.

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Aaron Huang
Head of Marketing Kontagent @Kontagent

As head of marketing inside one of the biggest 'Big Data' startups in social games, Aaron is in a unique position to talk about some of the prevailing trends in social gaming. Aaron has an extensive background in all aspects of online marketing, including SEM, SEO, Display, and Facebook Ads among others, and has been responsible for starting and growing multi-million dollar verticals from ideation to success with small teams. He blogs about product and best practices on Kontagent's blog, and is excited about the transformative influence games will have on commerce and social interaction in the future. Aaron is currently playing Backyard Monsters and Uberstrike on Facebook.

June 28, 2011 | 4:30pm - 5:15pm

The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.

see all sessions »
Ben Ilfeld
Co-founder and Operations Manager Macer Media LLC @benilfeld

New media pioneer Ben Ilfeld co-founded Macer Media LLC, the company behind The Sacramento Press. Ben focuses on operations. He is responsible for overseeing every department and department head. Ben sets the vision and process for the online media outlet and runs customer service. With direct input from his team, Ben defines the business and technology road map for the organization and works to continually refine the "hyper-local" model to reclaim community. Ben also oversees the development of Agency M, an in-house digital marketing agency focused on local, social and experimental media models. Prior to his current position, Ben founded No Snakes Agency and managed Brooklyn-based rapper/producer P.Casso. He previously interned with California State Assembly Member Darrel Steinberg, who is now Senate President pro tem. Ben also grew up in Sacramento and graduated from The University of Rochester with a B.A. in Economics and Political Science.

June 29, 2011 | 11:30am - 12:30pm

Should you build a fan base or just send people to your site? How do you turn fans into emails? How does your advertising strategy impact your bottom line? This session explores a variety of Facebook marketing strategies, models, and tactics to help you choose the best one for your business and create the best possible ROI from your Facebook efforts.

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Kim Jacobson
VP, Business Development Oodle @kimjw

Kim Jacobson is a senior business executive with 15 years' experience designing Internet and communications software, mobile devices and education technology for industry innovators such as Excite@Home, Palm, and Macromedia. An avid entrepreneur, she has also been a founding member of several startups, including Oodle (Marketplace on Facebook), Mailfrontier (sold to SonicWall), and Epocrates (EPOC). She holds an M.B.A. and M.Ed. from Stanford University and a B.A. from the University of Pennsylvania.

June 29, 2011 | 10:30am - 11:30am

With 100 million status updates a day, there is no doubt Facebook presents an enormous opportunity for brands. However, the majority of marketers have yet to monetize their efforts, begging the question, "Does Facebook marketing truly deliver a compelling ROI or is it all "show" and no "go"?" This session, using case study examples, will demonstrate the potential of Facebook marketing including the impact of a Like on the bottom line and the benefit of a well-executed Facebook contest. Further, this session will delve into why for some companies a Facebook fan is worth hundreds of dollars and for others it is zero, as well as the common pitfalls to avoid.

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Michael Jaindl
Chief Client Officer Buddy Media @jaindl

Michael Jaindl (MJ) has over seven years managing and building technology products for the largest companies in the world. MJ started his career with GE after being accepted into the elite Information Management Leadership Program (IMLP). While on IMLP MJ implemented large-scale enterprise wide technology solutions across a number of GE businesses and rotated positions every 6 months managing large global teams from home and abroad. He achieved Six Sigma certification early in his career and used that skill to improve business processes across GE. After IMLP MJ was responsible for Sarbanes Oxley compliance including the global roll-out of Sun Identity Manager across all GE Industrial businesses. Prior to Buddy Media, MJ held a position at NBC where he spearheaded their first social network for their web property iVillage. MJ joined Buddy Media in 2008 to pursue his passion for social media and community building. MJ managed the first client application launch for Buddy Media and has since overseen all client launches. MJ is responsible for leading the Buddy Media project management, account management, and client loyalty teams and formulating unique social strategies for clients. MJ graduated from Boston University with BS in Business Administration with a concentration in MIS.

June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

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Alan K'Necht
Founder and President K'nechtology @aknecht

Alan K'necht is the founder & president of K'nechtology Inc., a Toronto based web marketing & analytics consulting company. He recently became a founding partner at Toronto based Digital Always Media Inc. Alan is a lecture for the University of San Francisco's on-line Internet marketing program (focused on SEO and analytics) and in 2010 he published his 1st book the award winning "The Last Original Idea – A Cynic's View to Internet Marketing". Since 1996, K'necht has implemented web analytic and Internet marketing solutions. Clients have included Canada's Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, media organizations, several ecommerce companies and a wide array of other businesses. Through web analytics K'necht has always helped clients measure and maximize their Return on Investment (ROI) for their web site marketing initiatives. K'necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: Cnet, The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.

June 28, 2011 | 4:30pm - 5:15pm

The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.

see all sessions »
June 29, 2011 | 11:30am - 12:30pm

Should you build a fan base or just send people to your site? How do you turn fans into emails? How does your advertising strategy impact your bottom line? This session explores a variety of Facebook marketing strategies, models, and tactics to help you choose the best one for your business and create the best possible ROI from your Facebook efforts.

see all sessions »
Roger Katz
CEO and Founder Friend2Friend @rogetk

Founder and leader of Friend2Friend: a marketer, strategist and social media expert. He has a 20-year career as tech marketer, general manager and consultant for companies like Photobucket, Agilent, Brocade, Quantum and Bell Labs and a number of (lower profile) start-ups. Roger is a big believer in the power of social media and the changes that it will bring to consumers and advertisers a like; hence the company’s focus on sites like Facebook, Twitter and the iPhone. He also serves as an advisor to Pacific Community Ventures. Roger has engineering degrees from Michigan State and UC Berkeley and an MBA from Wharton. He’s a cycling fanatic, aspiring guitarist and (slow) swimmer.

June 28, 2011 | 3:45mm - 4:30pm

New Belgium's Facebook fan base is over 200k strong and one of the biggest and most enthusiastic in the competitive craft brewing industry. This session will share why and how New Belgium developed their Facebook presence, starting with engagement apps that built a foundation, and growing into a true online community where the brand goes beyond campaigns to conversations with fans. How does this Facebook presence compare with other forms of media in terms of clicks and views per dollar? How can a product company like New Belgium tie a Facebook “Like” to actual purchases? What tools connect print media and packaging to the social interaction on the fan page? What’s the value of a Facebook fan in terms of engagement time, impressions, and intent to purchase? We'll discuss all these questions, sharing concrete examples, best practices, and real-world results.

see all sessions »
Haig Kayserian
Founder KAYWEB @HaigKayserian

Haig Kayserian is an Internet Business Consultant and Angel Investor with clients and projects across the United States, Australia and Asia. The company he founded - KAYWEB - has offices in New York, Sydney, Melbourne and Manila, providing premium websites and apps solutions to businesses, organisations, government and individuals. KAYWEB and Haig Kayserian specialise in projects of entrepreneurs, helping people with great ideas and a strong drive to succeed turn their websites projects and mobile app projects into successful and sustainable businesses. KAYWEB Angels, LLC is a seed accelerator company recently founded by Haig Kayserian in New York, and it provides development services to entrepreneurs in exchange for equity.

June 28, 2011 | 4:30pm - 5:15pm

The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.

see all sessions »
June 29, 2011 | 11:30am - 12:30pm

Should you build a fan base or just send people to your site? How do you turn fans into emails? How does your advertising strategy impact your bottom line? This session explores a variety of Facebook marketing strategies, models, and tactics to help you choose the best one for your business and create the best possible ROI from your Facebook efforts.

see all sessions »
Tameka Kee
Lead Researcher and Analyst SocialTimes Pro @geekychic

Tameka Kee is a lead researcher and analyst for SocialTimes Pro, the subscription insights and analysis division of mediabistro's SocialTimes.com. She has been covering the digital media industry with a focus on advertising, social media, and video games for the past four years. As a reporter for paidContent, she covered the business of digital entertainment and gaming, and broke news on companies like Electronic Arts, Playfish, Netflix, and Facebook. Prior to that, she covered social media and search marketing for Mediapost. Kee is listed by many media, publishing, and advertising execs as a source of news on social media and digital advertising.

June 29, 2011 | 10:30am - 11:30am

With 100 million status updates a day, there is no doubt Facebook presents an enormous opportunity for brands. However, the majority of marketers have yet to monetize their efforts, begging the question, "Does Facebook marketing truly deliver a compelling ROI or is it all "show" and no "go"?" This session, using case study examples, will demonstrate the potential of Facebook marketing including the impact of a Like on the bottom line and the benefit of a well-executed Facebook contest. Further, this session will delve into why for some companies a Facebook fan is worth hundreds of dollars and for others it is zero, as well as the common pitfalls to avoid.

see all sessions »
Tameka Kee
CEO and Founder Extole @extoleinc

Brad Klaus is the CEO and Founder of Extole. Klaus has deep experience in online and social marketing, and has founded several technology and online marketing companies. As the founder and CEO of Extole, Brad is building upon his online marketing experience to help brands tap into marketing opportunities in the social channel.

June 29, 2011 | 10:30am - 11:30am

With 100 million status updates a day, there is no doubt Facebook presents an enormous opportunity for brands. However, the majority of marketers have yet to monetize their efforts, begging the question, "Does Facebook marketing truly deliver a compelling ROI or is it all "show" and no "go"?" This session, using case study examples, will demonstrate the potential of Facebook marketing including the impact of a Like on the bottom line and the benefit of a well-executed Facebook contest. Further, this session will delve into why for some companies a Facebook fan is worth hundreds of dollars and for others it is zero, as well as the common pitfalls to avoid.

see all sessions »
Steve Klebe
Vice President of Business Development and Strategy BilltoMobile @billtomobile

As the Vice President of Business Development and Strategy for BilltoMobile, the leading provider of mobile payments for web purchases, Steve is responsible for building and managing the team and the relationships to drive the adoption of BilltoMobile's services by merchants both directly and through various reseller and infrastructure partnerships. Passionate about evolving the options available to both consumers and merchants in the e-commerce payment industry, Steve continues to explore innovative solutions for the rapidly growing realm of digital content and online services communities and beyond. Steve is a proven industry veteran with more than 30 years of experience in sales, business development, strategic alliances and product marketing in electronic payments, authentication and fraud prevention. He has worked in a variety of senior management roles at companies including VeriFone, CyberSource and RSA, and has driven numerous innovative payment solutions from infancy through their mainstream stage, including Visa's equity investment in CyberSource and the co-branded product – the CyberSource Advanced Fraud Screen enhanced by Visa.

June 28, 2011 | 2:30pm - 3:15pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

see all sessions »
Mike LaRotonda
CEO and Chief Product Officer Votigo @larotonda

Mike La Rotonda is the CEO and Chief Product Officer of Votigo, a leading social media technology and service provider that helps businesses better engage and communicate with their customers through contests, user-generated content, and other promotions apps. La Rotonda is a seasoned product leader with over 15 years of experience creating and managing consumer internet services for companies such as Yahoo!, ConsumerReview, and PointCast, with more than a decade of focus on online communities and user-generated media. Since co-founding Votigo - a Facebook Preferred Developer Consultant -- in 2006 La Rotonda has guided product strategy and helped consumer brands including Ford, Southwest Airlines, Chipotle and Victoria's Secret, plus top-tier advertising and marketing agencies, like Fleishman-Hillard, DraftFCB, Ogilvy and Wunderman, develop and implement social media marketing campaigns.

June 29, 2011 | 2:00pm - 3:00pm

In this illuminating panel, we'll examine five distinct contests and sweepstakes run on Facebook, highlighting key mistakes as well as learnings. What is allowed versus what items are surprisingly not allowed? How much traffic and how many entries can you reasonably expect? What are the biggest mistakes made in setting up, executing, judging and measuring contest success? How do you prevent your traffic from dying when the contest is over? Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation.

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Matt Lawson
Vice President of Marketing Marin Software @MarinSoftware

Matt Lawson is Vice President of Marketing for Marin Software, provider of the leading online marketing management platform for advertisers and agencies worldwide. More than 800 brands including Razorfish, Neo@Ogilvy, University of Phoenix, Macy's, KAYAK, Reply, PriceGrabber, and Salesforce.com rely on Marin to manage and optimize in excess of $1.8 billion in annual advertising spend. At Marin Software, Matt is responsible for worldwide branding, demand generation, and product marketing. Matt brings a decade of digital and product marketing experience to Marin. Prior to Marin, Matt ran marketing and business development for Spock Networks, a venture-backed people search engine. Previously, Matt held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Matt speaks frequently at industry events, including Search Insider Summit, SMX, and SES. Matt writes about search engine marketing for Search Engine Land, SES Magazine, Adotas, MediaPost, Marketingprofs and other publications. He holds a Computer Science degree from Princeton University and an M.B.A. from the Wharton School at the University of Pennsylvania.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

see all sessions »
Rob Leathern
Founder and CEO XA.net @robleathern

Rob founded XA.net in early 2008. Recognized as an expert in the field of online advertising and e-commerce, Rob has built scalable technology-based media businesses and advised Fortune 500 companies and startup firms alike on their online revenue-generating strategies. Rob was previously chief operating officer for Consorte Media, an online advertising company focused on the Hispanic market. Before that, Rob was vice president of business development for Root Markets and general manager of advertising at LinkedIn. Before LinkedIn, Rob was at NexTag where he built up NexTag's display advertising lead generation and media business, propelling the firm to a position as a top 5 US online advertiser according to Nielsen//NetRatings. He led the creation of the firm's advertising server systems, yield management, media buying and creative creation tools, which enabled an unprecedented automation of media buying and management. Rob began his professional career as an investment banking analyst in New York with ING Barings/Furman Selz, and then in 1999 joined Jupiter Communications as an e-commerce research analyst. Rob left Jupiter in 2003 and joined Nielsen//NetRatings as the company's director of commerce analytics, where he delivered custom analysis and led strategic engagements for Nielsen's financial services, retail and Internet clients. Rob holds an AB degree in computer science and economics from Dartmouth College, and received the CFA (Chartered Financial Analyst®) designation in 2003.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

see all sessions »
June 28, 2011 | 2:30pm - 3:15pm

The best performance marketers will be those that can use learnings and insights from individual campaigns in order to iterate across multiple mediums, thus saving time and creating extremely resonant and engaging ads and audiences. Marketers can use audience level data and insights generated from social media campaigns on Facebook to feed into their display campaigns across the web with the use of retargeting and conversion tracking.

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Randall Lloyd
Managing Director of North America Brighter Option @brighterrandall

Randall Lloyd is the Managing Director of North America for Brighter Option, overseeing all North American operations, based out of Palo Alto, California. Prior to Brighter Option, Randall was the Senior Vice President of Sales for RockYou, a venture-backed social gaming company. At RockYou, he oversaw worldwide advertising sales including brand advertising, indirect/channel advertising, and performance marketing. Prior to joining RockYou, Randall worked for Google, where he focused on YouTube monetization strategy, and eBay, where he held various positions in sales and sales management. He has spent the majority of his career building and scaling highly successful inside, direct, and channel sales teams in the digital media space. Lloyd holds a Master of Business Administration degree from Stanford Graduate School of Business and a Bachelor's from the University of Utah in Speech and Communication.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

see all sessions »
Tamara Mendelsohn
Director of Marketing Eventbrite @tmendelsohn

Tamara loves live music events and tech events focused on positive social change. She leads marketing for Eventbrite; focusing on customer acquisition, retention, and branding. She is passionate about spreading the good word for Eventbrite and the magic of bringing people together through events. She is equally obsessed with the power of social media and believes that technology changes everything. Prior to Eventbrite, Tamara was a senior analyst with Forrester Research, an independent technology research and consulting firm. As an expert on eCommerce technology, multichannel retail, and trends in how consumers integrate technology into shopping, Tamara authored research reports and worked with both retailers and technology vendors to help them shape their strategies. She spoke regularly at industry events, sat on the advisory boards of several industry associations, and has been quoted in top newspapers and journals. Tamara is a graduate of MIT Sloan School of Management and received her bachelor's degree in comparative literature and economics from Wellesley College.

June 29, 2011 | 10:30am - 11:30am

With 100 million status updates a day, there is no doubt Facebook presents an enormous opportunity for brands. However, the majority of marketers have yet to monetize their efforts, begging the question, "Does Facebook marketing truly deliver a compelling ROI or is it all "show" and no "go"?" This session, using case study examples, will demonstrate the potential of Facebook marketing including the impact of a Like on the bottom line and the benefit of a well-executed Facebook contest. Further, this session will delve into why for some companies a Facebook fan is worth hundreds of dollars and for others it is zero, as well as the common pitfalls to avoid.

see all sessions »
Chase McMichael
Co-founder and CEO InfiniGraph Inc. @ChaseMcMichael

Chase is a leader in real-time social intelligence, interactive media and carrier-grade telecommunications solutions. He is a veteran of real-time collaboration technologies at companies such as Oracle where he was the Dir of Real-Time Collaboration, Lead the messaging platform and Instant Messaging deployment at Sprint and was the VP of Internet Services at Chase Manhattan Bank. He has been awarded numerous patents and frequent speaker on social media technologies. Chase's first startup UNBOUND received the Fast Tech 50 in 2003, placing among the top three for highest revenue growth and profit. In 2008, Chase received the MarketingSherpa “Viral Hall of Fame” award and produced many social campaigns for Fortune 500 brands. Chase is the Co-Founder and CEO of InfiniGraph Inc. a Menlo Park CA company providing real time Social Intelligence to driving greater CTR on trending content, content feeding in ads and identify brand affinity to amplify Facebook ad buys.

June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

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Justin Merickel
Vice President of Marketing and New Product Development Efficient Frontier @jmerickel

Justin Merickel serves as Vice President of Marketing and New Product Development where he is responsible for corporate marketing and the company's expansion into new business areas. Justin joins the company after almost 5 years at Yahoo!, where he served as Managing Director, Category Development focused on building revenue from performance marketers across both search and display advertising. Justin began his career at Yahoo! in their search marketing division leading sales and marketing efforts in the financial services category. Prior to joining Yahoo!, Justin launched and led the financial services practice for Compete Inc., a web analytics and competitive intelligence company now part of TNS Media. Before Compete, Justin spent seven years in interactive marketing and analytics consulting which included founding an interactive marketing agency that was purchased by Arnold Communications in 1999. He began his career in advertising with McCann Erickson.

June 28, 2011 | 11:00am - 12:00pm

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

see all sessions »
Amy Millard
Chief Marketing Officer Wildfire Interactive @amillard_tweets

Amy is the Chief Marketing Officer for Wildfire Interactive, the leader in social media marketing software. With over 100,000 social media campaigns launched with Wildfire software, Wildfire has built a client list that includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire's turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder's Fund. Amy's an expert at cloud-based software marketing, a Facebook and twitter addict, and a regular speaker on webcasts and at conferences on the subject of marketing and social media. Prior to Wildfire, Amy has led marketing for several global software companies, as well as running a division of Netscape.

June 29, 2011 | 2:00pm - 3:00pm

In this illuminating panel, we'll examine five distinct contests and sweepstakes run on Facebook, highlighting key mistakes as well as learnings. What is allowed versus what items are surprisingly not allowed? How much traffic and how many entries can you reasonably expect? What are the biggest mistakes made in setting up, executing, judging and measuring contest success? How do you prevent your traffic from dying when the contest is over? Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation.

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Hyla Molander
Author and Founder Widowed Web on Facebook @HylaMolander

Hyla Molander—author, inspirational speaker, social media strategist, photographer, widow, wife, and mother of four—founded Widowed Web on Facebook, in hopes that she could help other widows and widowers feel less alone than she did at the beginning of her own devastating widowhood journey. Eight years ago, during her seventh month of pregnancy, Hyla and her 17-month-old daughter watched their beloved Erik, 29, drop dead on the kitchen floor. The shock of being a 29-year-old widow with two babies was challenging enough, but Hyla felt even more isolated when she searched for online support from others in her situation and found none. Now, though, thousands of widows and widowers from all over the world have found one another, all on Facebook. Today, Hyla is honored to be among the many widowed who help raise money and awareness in a society still struggling to understand one another's grief.

June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

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Lance Neuhauser
CEO and Founder The Echo System @lanceneuhauser

Lance Neuhauser is a New York-based entrepreneur with an extensive background in digital platforms and marketing communication strategy. Prior to founding The Echo System, Lance served as EVP, U.S. Director of Digital at PHD Media, where he was responsible for developing new client relationships while setting initial marketing strategy and aiding in the analysis and development of ongoing tactical campaign execution. He also was Co-Founder & Managing Director of Resolution Media, which was sold to Omnicom in 2005. He also served as an adjunct professor at The Stuart Graduate School of Business, where he taught Communication Strategies in a Digital Environment. Lance holds an MBA with honors in e-Business from DePaul University, as well as a BS in Advertising from the University of Illinois.

June 28, 2011 | 1:45pm - 2:30pm

This session will address how to establish realistic Facebook KPIs that speak to a variety of channels. Spanning public relations (PR), internal (within Facebook) and external (Google & Bing) search engine optimization, Facebook ads, Twitter, YouTube, blogs and other feeds, these key performance indicators will construct the meat of your data-driven Facebook marketing plan. Bonus takeaways will include a white-hat crash course on identifying Facebook Privacy leaks to support marketing tactics.

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Nick O'Neill
Founder Social Times, Inc. @allnick

Nick O'Neill is the Founder of Social Times, Inc., a digital media company focused on covering the growing social web economy. He is the social media industry expert, providing no holds bar commentary and insightful analysis on social networking and social media. Nick also speaks at conferences nationwide and has been written about in multiple national publications. With the opening of the Facebook platform, Nick saw a huge opportunity and has become fully dedicated to covering the social networking phenomenon via AllFacebook.com eventually expanding beyond with SocialTimes.com. In 2009, Nick successfully led Social Times Inc. to an acquisition by WebMediaBrands Inc. Nick continues to serve as the Director of Social Times and oversees daily content production as well as hosting events around the country. Nick graduated Cum Laude from American University in 2005 with a Bachelor's degree in Finance. While Nick spends a lot of time writing content for sites, he is a passionate coder, building tools to help readers track the rapid growth of the social networking space. Nick was also recently named one of the top 100 D.C. Tech Titans by Washingtonian Magazine.

June 28, 2011 | 3:45pm - 4:30pm

How many fans should you have? How are your competitors doing on fan growth versus engagement rate? We'll examine your Facebook presence live versus competitors in your industry. If you have a portfolio of pages (a grouping of TV shows, products, or retail chains), we'll examine your overall portfolio down to fan density by location and demographic composition. See the graph API, Facebook ads tool, and other data sources combined in ways you've never seen.

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June 28, 2011 | 4:30pm - 5:15pm

The first hurdle after dreaming up a great idea for an application is to get new users to download or install your application. Once you have users, it's important to fine tune the experience to maximize engagement and goal conversion. We will speak to some of the leading metrics gurus in the social web space to find out what developers should be optimizing for and effective ways measure it.

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Brandon Pierce
Regional Sales Director Facebook

Brandon Pierce is a Regional Sales Director at Facebook. He leads a team that works with the top brands and agencies in the San Francisco Bay Area and Pacific Northwest markets to evangelize the company's advertising solutions. Prior to Facebook, Brandon worked at Microsoft's MSN Division as a Regional Sales Manager for the West Coast. Previously, he worked in a variety of rolls at Yahoo including Sales, Business Development and Strategic Account Management. He holds a Bachelor's degree in Communications from Saint Mary's College and a Master's degree in Broadcast Journalism from Boston University.

June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

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Will Price
CEO Flite @pricew @flite

Will Price is the CEO of Flite, an online advertising technology company. Flite pioneered the category of cloud-based advertising, helping brands and publishers deliver ads, powered by the real-time web, that outperform traditional display by 10+ times. Today, the company powers advertising solutions for Yahoo!, LinkedIn, IDG, CBS, L’Oreal, Microsoft, Toyota, Schwab, and other leading companies. Each day, Flite collects over 50,000,000 ad interactions and each month Flite’s ads reach over 120,000,000 unique users. Prior to joining Flite, Will was Managing Director at Hummer Winblad Venture Partners. Previously, Will served as CEO and COO of several software startups. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University, where he graduated at the top of his class. Will is married and the father of two active boys. In addition to Flite, Will's passions include the outdoors, coaching youth sports, and the English Premier League.

June 28, 2011 | 9:00am - 9:45am

Facebook's users are increasingly using mobile phones or tablets like the iPad. How will this post-PC world affect Facebook businesses, users, and developers? Robert Scoble takes an inside look at how it's already changing how we are approaching Facebook and introduces us to some of the tech industry's newest and most innovative startups like Loytr, Flipboard, Instagram, ShowYou, and others that are already taking advantage of this post-PC world.

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Victoria Ransom
Founder and CEO Wildfire Interactive @victoria_ransom

Passionate about growing and marketing innovative companies, Victoria has been an entrepreneur since her early twenties and has developed three companies, all of which are successfully operating today. At Wildfire Interactive, Inc., Victoria oversees the strategic development and general management of the company while also collaborating with her team across the full spectrum of business levers. As CEO, Victoria has led Wildfire to profitability in just one year and has built a client list that includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire's turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder's Fund. Prior to founding Wildfire Interactive, Inc. in the summer of 2008, Victoria was a student at Harvard Business School where she obtained an MBA. Prior to business school, Victoria co-founded a global adventure travel company, Access Travel, Ltd., that operates today in 16 countries. She also spent two years as an investment banking analyst at Morgan Stanley in New York. In addition to her MBA, Victoria has a Bachelor of Arts degree from Macalester College where she graduated Summa Cum Laude.

June 28, 2011 | 9:00am - 9:45am

Facebook's users are increasingly using mobile phones or tablets like the iPad. How will this post-PC world affect Facebook businesses, users, and developers? Robert Scoble takes an inside look at how it's already changing how we are approaching Facebook and introduces us to some of the tech industry's newest and most innovative startups like Loytr, Flipboard, Instagram, ShowYou, and others that are already taking advantage of this post-PC world.

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June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

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Chad Richards
Director of Social Marketing Firebelly Marketing @chadrichards

Chad Richards is Director of Social Marketing at Firebelly. As Director of Social Marketing, Chad is responsible for the development, execution and management of social marketing programs for Firebelly clients. He spends his time planning, optimizing, and measuring engagement in social spaces with the goal of generating conversation and building community that is sustainable. Chad has a degree in Media Arts and Technology from Indiana University. He co-founded the Film Commune in the early 2000s and ran the Indianapolis Underground Film Festival for 4 years. In his spare time he enjoys connecting with new and old friends on Facebook, blogging and watching the latest homemade masterpieces on Youtube.

June 29, 2011 | 2:00pm - 3:00pm

In this illuminating panel, we'll examine five distinct contests and sweepstakes run on Facebook, highlighting key mistakes as well as learnings. What is allowed versus what items are surprisingly not allowed? How much traffic and how many entries can you reasonably expect? What are the biggest mistakes made in setting up, executing, judging and measuring contest success? How do you prevent your traffic from dying when the contest is over? Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation.

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Justin Rondeau
Director of Marketing TemplateZone @Jtrondeau

Justin Rondeau graduated Suma Cum Laude from the University of New Hampshire in with a BA in Philosophy. Though Justin studied Philosophy he found his niche in marketing while doing the copywriting for TemplateZone and found great success in analyzing social media trends. Justin believes that philosophy is what has made him so successful in the marketing field because philosophy, like marketing, requires rigorous analysis and an ever evolving approach. Currently, Justin maintains the TemplateZone Facebook Page, Twitter account, and Blog. He is also in charge of the email marketing campaigns where he designs each email, writes the copy for each email, and runs the analytics for each email campaign. On top of these responsibilities Justin has been spending much of his time researching landing pages and Facebook pages. Justin's research on landing pages and Facebook page layouts has been extremely important to TemplateZone's new product High Impact Designer.

June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

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Mark Rose
VP of Products and Payments PlaySpan @m1rose

Mark now leads PlaySpan's (subsidiary of Visa) Payments and Platform Product management team and joined PlaySpan after co-founding Spare Change - the first and largest micropayments solution on social networks - which was acquired by PlaySpan. He has over 15 years experience in product management and consumer financial services including PayPal, E*TRADE, Yodlee and HedgeStreet. Mark is also a consumer experience zealot who drives decision making from an analytics perspective and loves inventing new and novel user experiences.

June 28, 2011 | 2:30pm - 3:15pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

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Ben Savage
Founder Sibblingz @sibblingz

Ben Savage started building games on the Facebook Platform when it first came out in 2007. He created an application called "Make a Baby", that let players make virtual babies together that they could jointly name, feed, clothe, and nurture. It reached 3 million installs, with $0 of advertising. After that, Ben moved into the platform space, creating the first version of the Sibblingz platform. Sibblingz worked closely with Crowdstar, launching 2 highly successful titles on this first-gen platform - Happy Island (reached over 3 million DAU), and It Girl (reached 1.4 Million DAU). Both titles were interoperable across Facebook, iPhone, and Android. After that, Sibblingz made some radical improvements to the platform, based on their first-hand experience running large scale cross platform games. Their second generation platform, Spaceport now allows developers to create games with a single code-base, which run across the web, iOS, android, symbian, and other platforms. With Spaceport, developers can continue using the ActionScript 3 API, and can use their existing vector based Flash artwork, vastly accelerating time to market. Spaceport is a high-performance engine. The rendering is done in C++ with OpenGL, heavily leveraging Video-memory, and the GPU to provide high frame rates, even on old android devices.

June 28, 2011 | 2:30pm - 3:15pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

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roman scharf
CEO and Co-Founder Talenthouse @romanscharf

Austrian-born Roman Scharf graduated from Vienna University in Economics and Business Administration, receiving an excellence award from the European Commission. After working at the European Commission in Brussels, Roman began a career as entrepreneur. Between 1995 and 2005 Roman help build or founded a number of IT companies in Europe. In late 2005 Roman moved to Silicon Valley and co-founded JAJAH  introducing a new way of VOIP communication: web-activated telephony. The company was backed by Sequoia Capital and Intel Ventures. JAJAH soon became the world’s most innovative communications company, offering flexible, next-generation telephony solutions for consumers and businesses. As President and Chief Marketing Officer of the company, Roman focused on product development, marketing and communications. JAJAH was acquired by O2/Telefónica in 2009 for US $207 million in an all-cash transaction. Roman then started Talenthouse together with Amos Pizzey and Michael Hirschbrich. The site launched in November 2009. Roman runs the company as Chairman and CEO.

June 28, 2011 | 9:00am - 9:45am

Facebook's users are increasingly using mobile phones or tablets like the iPad. How will this post-PC world affect Facebook businesses, users, and developers? Robert Scoble takes an inside look at how it's already changing how we are approaching Facebook and introduces us to some of the tech industry's newest and most innovative startups like Loytr, Flipboard, Instagram, ShowYou, and others that are already taking advantage of this post-PC world.

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Robert Scoble
Tech evangelist, blogger, author @scobleizer

A well known video blogger who covers technology, Robert Scoble is a cult hero in the digital world who has interviewed more than 3,200 "geeks" about culture-shaping technology. He is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. As a content creator, his opinions resonate within Silicon Valley and beyond. He currently works for the web hosting company Rackspace and helped develop its content and social networking site Building 43. He previously worked for Fast Company as a video blogger. He is the co-author, with Shel Israel, of Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers.

June 28, 2011 | 9:00am - 9:45am

Facebook's users are increasingly using mobile phones or tablets like the iPad. How will this post-PC world affect Facebook businesses, users, and developers? Robert Scoble takes an inside look at how it's already changing how we are approaching Facebook and introduces us to some of the tech industry's newest and most innovative startups like Loytr, Flipboard, Instagram, ShowYou, and others that are already taking advantage of this post-PC world.

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Clara Shih
Author of The Facebook Era and CEO of Hearsay Social @clarashih

Named one of Fast Company's Most Influential People in Technology, Clara is CEO and founder of Sequoia-backed Hearsay Social, which has built the leading social media platform for brands to manage, support, and measure what their people are saying on Facebook, Twitter, and LinkedIn. Hearsay is the social media compliance, content, and analytics management solution of choice for State Farm, 24 Hour Fitness, Farmers Insurance Financial Group, and a host of other Fortune 500 organizations. In 2007, Clara created the first business application on Facebook and subsequently authored the New York Times-featured bestselling book The Facebook Era, which is used as a sales and marketing textbook at Harvard Business School. Previously, Clara was a marketing executive at salesforce.com, and held positions at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco, American Marketing Association, Toronto TechWeek, and Social Ad Summit.

June 29, 2011 | 9:00am - 10:00am

Every marketer knows that social media is "important". The question is how to actually put the channel to work to move the needle. Using compelling case studies from successful brands, internationally known social media strategist Clara Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line. Named one of Fast Company’s "Most Influential People in Technology", Clara Shih is a bestselling author on the topic of Facebook and Twitter usage for business. A successful entrepreneur and the creator of the first business application on Facebook, Ms. Shih is uniquely qualified to show you what’s important — and what's not — as you make the shift from simply having a social media strategy to effectively integrating social tactics into your core business.

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Reid Spice
Director of Product Strategy Kenshoo @reidspice

Reid Spice is Director of Product Strategy at Kenshoo, where he leads the go-to-market plans for Kenshoo Social, a leading platform for managing sophisticated social advertising campaigns at scale. Reid has more than seven years of diverse digital marketing experience. In his previous work at top-ranked digital agency iCrossing, Reid managed a team of strategists inside the paid search department, providing guidance for key accounts, defining the product roadmap for the Merchantize media management software, and establishing training programs and best practices for all search media teams worldwide. Prior to that, Reid lead the San Francisco paid search team and spent a year running the SEO group at NewGate Internet in Sausalito, CA.

June 28, 2011 | 1:45pm - 2:30pm

This session will address how to establish realistic Facebook KPIs that speak to a variety of channels. Spanning public relations (PR), internal (within Facebook) and external (Google & Bing) search engine optimization, Facebook ads, Twitter, YouTube, blogs and other feeds, these key performance indicators will construct the meat of your data-driven Facebook marketing plan. Bonus takeaways will include a white-hat crash course on identifying Facebook Privacy leaks to support marketing tactics.

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Veronica Stecker
Marketing and Media Planner Gordmans, Inc. @gordmans

Veronica is the lead strategist in determining the media mix for Gordmans, Inc., an every-day-low-price regional retailer specializing in fashion and home décor. As the Marketing and Media Planner, her responsibilities include managing advertising in traditional media as well as digital media for all 70+ locations. Veronica's strengths include social media strategy, facebook, search, mobile, and local media advertising. Veronica graduated with honors as a Baylor Business Fellow from Baylor University's Hankamer School of Business in 2009 and holds a Bachelor of Business Administration degree in Economics.

June 29, 2011 | 11:30am - 12:30pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

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Greg Sterling
Founder Sterling Market Intelligence @gsterling

Greg Sterling is the founder of Sterling Market Intelligence, focused on the Internet's impact on offline consumer behavior. He is also a senior analyst with Opus Research's Internet2Go program and a contributing editor with Search Engine Land. Previously Sterling ran BIA/Kelsey's Interactive Local Media program. Before ILM he was a producer at TechTV. Before that he was part of the pre-launch editorial team at AllBusiness.com. And way back in the early and mid-1990s, Sterling was a practicing attorney before leaving law to join the manic world of online marketing. Sterling is frequently cited and quoted in leading US publications regarding the search, local and mobile markets.

June 29, 2011 | 11:30am - 12:30pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

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Ben Straley
CEO and Co-founder Meteor Solutions @MeteorSolutions

Ben Straley is CEO and co-founder of Meteor Solutions, provider of the leading social audience management platform used by brands such as Microsoft, Alaska Airlines, Sony Pictures, and Disney. Ben has over 15 years experience leading marketing teams at technology, media, and advertising companies. Prior to founding Meteor Solutions, Ben was director of marketing at Judy's Book, one of the first word-of-mouth community sites. He was also head of Internet business development at Salton, a global housewares company, where he directed e-commerce operations in the US, UK, and Australia, and signed partnerships with Amazon and Target. He previously served as a director of product marketing at Sanctum, as well as a producer at Starwave, where he worked on online advertising promotions on ESPN.com and ABCNews.com for major brands such as Microsoft, Gatorade, and Pizza Hut. Ben holds an MBA from the Kellogg School of Management, a BA with distinction from Colorado College, and is the lead instructor at the UW Extension's Advanced Interactive Marketing program.

June 29, 2011 | 10:30am - 11:30am

With 100 million status updates a day, there is no doubt Facebook presents an enormous opportunity for brands. However, the majority of marketers have yet to monetize their efforts, begging the question, "Does Facebook marketing truly deliver a compelling ROI or is it all "show" and no "go"?" This session, using case study examples, will demonstrate the potential of Facebook marketing including the impact of a Like on the bottom line and the benefit of a well-executed Facebook contest. Further, this session will delve into why for some companies a Facebook fan is worth hundreds of dollars and for others it is zero, as well as the common pitfalls to avoid.

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Ian Swanson
Co-founder and CEO Sometrics @ian_swanson

Ian Swanson brings together publishers, advertisers and consumers within all types of online games – MMOs, casual and social games. Through his company Sometrics and the GameCoins.com product, Swanson helps maximize revenue for publishers, drive user acquisition, and enhance gameplay for consumers. Specializing in micro-transactions, ad networks, advertiser-supported offer networks, and game discovery – he provides tools to help publishers and advertisers see what's going on across all offers and networks, learn which audience demographics are responding to which offers, and encourage user acquisition through the game discovery platform, GameCoins.com.

Relevant Expertise: Sometrics hosts GameCoins.com, a "Game Discovery Platform" that connects game publishers with millions of highly engaged players using virtual currency. Using a central location for game discovery and a universal Game Coins currency, publishers are provided with an opportunity to reach a new audience of players willing to engage with new game brands through fun and relevant content. Ian can comment on best practices for introducing users to new games through motivation and rewards and can comment on Zynga's RewardVille, a similar service launched subsequentky to Sometrics' own product.

June 29, 2011 | 4:30pm - 5:30pm

While Facebook has an inherent distribution network, it is still imperative to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. With tens of thousands of games currently on the platform and more launching daily, an effective distribution strategy is more critical for success than ever before. In this panel session, we’ll explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

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Christian Taylor
Founder and CEO Payvment, Inc. @ChristianTaylor

Christian Taylor is the founder and CEO of Payvment, Inc., a venture-backed startup that has created the leading shopping platform on Facebook. From April 2002 to January 2007, Taylor was President of Xcreative Interactive, a successful, interactive media and web development firm that helped media and entertainment clients build their brands on Facebook and engage audiences. Before that, Taylor was President of To Die For Records, a digital music clearinghouse and record label for independent recording artists. Based in Palo Alto, CA, Payvment enables thousands of top brands, celebrities and retailers to create their own stores on their Facebook page where Facebook's some 600 million users can shop without ever leaving the social network. Payvment has over 50,000 merchants offering more than 1.2 million products on Facebook from dog collars to diamonds. Payvment is growing fast; currently adding hundreds of new merchants and thousands of products per day.

June 29, 2011 | 10:30am - 11:30am

With 100 million status updates a day, there is no doubt Facebook presents an enormous opportunity for brands. However, the majority of marketers have yet to monetize their efforts, begging the question, "Does Facebook marketing truly deliver a compelling ROI or is it all "show" and no "go"?" This session, using case study examples, will demonstrate the potential of Facebook marketing including the impact of a Like on the bottom line and the benefit of a well-executed Facebook contest. Further, this session will delve into why for some companies a Facebook fan is worth hundreds of dollars and for others it is zero, as well as the common pitfalls to avoid.

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Patrick Toland
Managing Director TBG Digital

Patrick Toland brings to TBG Digital more than twenty years' experience building technology and Internet businesses in a variety of leadership roles, including marketing, business development, and product management. As US managing director he oversees all aspects of US operations, from new business to marketing and human resources. Toland joins TBG Digital after ten years as co-founder of Incentive Networks, a company providing highly integrated loyalty solutions in the US and Europe, where he successfully secured and managed both clients as well as 3500+ merchant relationships worldwide. He helped facilitate the successful sale of the company in 2008 to Webloyalty,Inc. Previously, he held various positions in marketing and business development at CNET Networks, Digital River and Schoolpop. Toland has a B.S. from San Francisco State University.

June 28, 2011 | 12:00pm - 12:45pm

Facebook advertising is still shiny and new, and brands are reluctant to dip their toes. They still have many questions - such as: How do we measure ROI? What can we truly achieve? What does it meant to acquire a Facebook user? One thing about Facebook is the acquired user is much more valuable because the advertiser gets to acquire the geo-location, age, and gender of the customer. Nothing can be more powerful when attempting to obtain a long term customer, something JetBlue was able to experience first hand when growing its Boston market. Lacking the kind of budget the major airlines have, JetBlue wanted to execute a highly targeted campaign and decided to use Facebook to increase passenger traffic in Boston. The core objective was to deliver a high volume of sales at a profitable CPA with a range of different promotions, leveraging Facebook's advertising API. Join us as we discuss how Jet Blue targeted fans, fare campaigns and leveraged TBG's technology to allow for big scalable pushes around specific events or holidays to successfully harness the power of Facebook advertising. For example, how in less than 5 months (May to September) TBG tripled the number of JetBlue fans to 397,120 fans, while successfully delivering a large volumes of sales 20% under the target CPA, achieved in part through the unique ability to re-direct customers to resources elsewhere within minutes when airfares were full. Lessons learned and best practices included.

Chris Tuff
VP/Social Media Director 22squared @christuff

Chris Tuff was one of the first marketers to work directly with Facebook, beginning his relationship with them in 2005. Chris brings his 8 years of digital marketing experience and six years of social media experience to help lead the social media team in strategy and execution for his clients; most recently he helped grow Buffalo Wild Wings’ Facebook page from 58,000 fans to 3.8 million in just over a year and Baskin-Robbins from 400,000 fans to 1.7 million in just four months. His strong background in this area comes from building the Sunao/Emerging trends department at Moxie Interactive (the interactive arm of Zenith/Optimedia) from one person to over 30. His brand experience consists of household names as 20th Century Fox, Cartier, Coke, Garnier, The Home Depot, HP, Hulu, Jim Beam, Nestlé, Puma, Verizon and Verizon Wireless.

June 28, 2011 | 1:45pm - 2:30pm

What's available through Facebook's APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands' active and engaged fanbase and parallel those segments to determine if they're reaching brands' target consumer, if they're targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands' target consumer.

This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.

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Chris Turitzin
Co-founder and CEO Momentus Media @momentus_media

Chris Turitizin is the Co-Founder and CEO of Momentus Media, a viral marketing firm. Chris specializes in designing and executing viral campaigns on Facebook. His successes include campaigns that regularly surpass 10M views per run. He was part of the Facebook Fund in 2009 and has since been building and experimenting to develop a science of virality. What are the most effective and most reproducible techniques to make brands sharable and viral? He works with clients- including Interscope Records, PETA, American Licorice, Buick, and top marketing firms- to determine unique solutions for their individual challenges. Since 2009, Momentus campaigns have virally generated over 70 million app visits. He is an experienced and dynamic speaker who loves to share the discoveries of this vibrant field, tapping into the huge numbers of social networks, for brands.

June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

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Dilip Venkatachari
CEO and co-founder Compass Labs @compasslabs

Dilip Venkatachari is the CEO and co-founder of Compass Labs. Previously, Dilip led Google's mobile monetization business and had responsibility for all of PayPal's risk and fraud management, card and bank processing relationships, and regulatory compliance. Dilip is a successful serial entrepreneur who has co-founded and led two successful start-up companies – CashEdge and CommerceSoft – after stints at McKinsey and Goldman Sachs. Dilip has an MBA from the Harvard Business School, M.S. in electrical engineering from Rice University, and a B.Tech in electrical engineering from the Indian Institute of Technology, Madras.

June 28, 2011 | 3:45pm - 4:30pm

How many fans should you have? How are your competitors doing on fan growth versus engagement rate? We'll examine your Facebook presence live versus competitors in your industry. If you have a portfolio of pages (a grouping of TV shows, products, or retail chains), we'll examine your overall portfolio down to fan density by location and demographic composition. See the graph API, Facebook ads tool, and other data sources combined in ways you've never seen.

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Ekaterina Walter
Social Media Strategist Intel @ekaterina

Ekaterina Walter is a marketer, thinker, speaker, and connector. As a Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving campaigns and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for company-wide social media enablement and corporate social networking strategy. She is a frequent speaker and a guest blogger for publications like Mashable, Fast Company, AdWeed and others. She blogs on her blog - Building Social Bridges.

June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

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Ken Walton
Co-founder and COO KlickNation @kenwalton

Ken Walton is the co-founder and COO of KlickNation, a 55-person social games company that makes Superhero City, Age of Champions, and Starship Command. Prior to bootstrapping KlickNation in 2008, Ken founded and sold HammerTap, which developed the first eBay market research software. Before discovering he was best suited to serial entrepreneurship, Ken's job titles included taxi driver, city planner, and attorney. He's traveled to 27 counties but now tends to stay close to his home, San Francisco, where he lives with his wife and 2-year-old daughter. He holds a BS in urban planning from Cal Poly Pomona and a JD from the University of California, Hastings College of Law.

June 29, 2011 | 4:30pm - 5:30pm

While Facebook has an inherent distribution network, it is still imperative to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. With tens of thousands of games currently on the platform and more launching daily, an effective distribution strategy is more critical for success than ever before. In this panel session, we’ll explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

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Marty Weintraub
President aimClear @aimclear

Marty Weintraub, CEO of search and social media marketing firm aimClear, will lead the " Facebook ROI, Show Me the Money!" panel. His online marketing experience dates to 1992, the dawn of the interactive era. However, Marty's career has spanned more than two decades working in traditional and online marketing channels. He's been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." Client credits have included Siemens, Martha Stewart Omni, BlueCross, ChaCha, AngiesList, PolyGram, ThirdDoor, The Washington Post, CBS, Knight Ridder, SecondLife and many others. aimClear® has marketed clients on Facebook since 2006, ranging from iconic name brands to SMBs. Team members speak all over the world, on the cutting edge, about Facebook and social media marketing. The company has become internationally recognized for its work in the field, training marketing departments, globally. The agency is headquartered in Duluth and St. Paul, Minnesota.

June 28, 2011 | 1:45pm - 2:30pm

This session will address how to establish realistic Facebook KPIs that speak to a variety of channels. Spanning public relations (PR), internal (within Facebook) and external (Google & Bing) search engine optimization, Facebook ads, Twitter, YouTube, blogs and other feeds, these key performance indicators will construct the meat of your data-driven Facebook marketing plan. Bonus takeaways will include a white-hat crash course on identifying Facebook Privacy leaks to support marketing tactics.

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June 29, 2011 | 3:00pm - 4:00pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

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Brian Wey
Director of Product Management Zong @milhaus12

Brian leads the product team at Zong. He has over 10 years of experience building and delivering consumer internet product for large and small companies. At Yahoo! Finance, Brian helped develop a suite of personal finance products, including bill payment and credit management. At Apple, Brian led the teams that built a redesigned webmail experience and a photo sharing service. After changing gears into the startup world, Brian led product for Cake Financial, a social network for investors, which was acquired by E*Trade. For the past two years Brian has been building a global payments business at Zong, focusing on user experience, design, merchant monetization, and conversion.

June 28, 2011 | 2:30pm - 3:15pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

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Dave Williams
CEO, President and Co-founder BLiNQ Media @dave360
June 28, 2011 | 1:45pm - 2:30pm

This session will address how to establish realistic Facebook KPIs that speak to a variety of channels. Spanning public relations (PR), internal (within Facebook) and external (Google & Bing) search engine optimization, Facebook ads, Twitter, YouTube, blogs and other feeds, these key performance indicators will construct the meat of your data-driven Facebook marketing plan. Bonus takeaways will include a white-hat crash course on identifying Facebook Privacy leaks to support marketing tactics.

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Greg Williams
Media Director and Partner Backbone Media @Backbone_Media

Greg is Partner and Media Department Director at Backbone Media, a PR and media agency based in the mountains of Carbondale, CO. In 2010, Backbone was named one of "50 Colorado Companies to Watch" by Colorado Business magazine, as well as highlighted in "Dream Jobs" by Outside Magazine. As Director of the Media Department, Greg oversees traditional, digital and social media strategy, planning and execution for New Belgium Brewing. Greg is responsible for ensuring any Facebook efforts fit within the plan as a whole, resulting in an effective, and efficient use of media dollars and contribution to the bottom line.

June 28, 2011 | 3:45mm - 4:30pm

New Belgium's Facebook fan base is over 200k strong and one of the biggest and most enthusiastic in the competitive craft brewing industry. This session will share why and how New Belgium developed their Facebook presence, starting with engagement apps that built a foundation, and growing into a true online community where the brand goes beyond campaigns to conversations with fans. How does this Facebook presence compare with other forms of media in terms of clicks and views per dollar? How can a product company like New Belgium tie a Facebook “Like” to actual purchases? What tools connect print media and packaging to the social interaction on the fan page? What’s the value of a Facebook fan in terms of engagement time, impressions, and intent to purchase? We'll discuss all these questions, sharing concrete examples, best practices, and real-world results.

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Dennis Yu
Managing Principal of Facebook Marketing Webtrends @dennisyu

Dennis Yu is Managing Principal of Facebook Marketing at Webtrends, helping brands grow and measure their Facebook presence. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

June 28, 2011 | 3:45pm - 4:30pm

How many fans should you have? How are your competitors doing on fan growth versus engagement rate? We'll examine your Facebook presence live versus competitors in your industry. If you have a portfolio of pages (a grouping of TV shows, products, or retail chains), we'll examine your overall portfolio down to fan density by location and demographic composition. See the graph API, Facebook ads tool, and other data sources combined in ways you've never seen.

see all sessions »
June 29, 2011 | 2:00pm - 3:00pm

In this illuminating panel, we'll examine five distinct contests and sweepstakes run on Facebook, highlighting key mistakes as well as learnings. What is allowed versus what items are surprisingly not allowed? How much traffic and how many entries can you reasonably expect? What are the biggest mistakes made in setting up, executing, judging and measuring contest success? How do you prevent your traffic from dying when the contest is over? Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation.

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June 29, 2011 | 11:30am - 12:30pm

So you have a few hundred locations, a central branded page, but haven't gone around to claiming your place pages. Find out the most effective hub-and-spoke strategy, how best to leverage deals, and what kind of traffic to expect. We'll cover case studies for several national retailers who have implemented a local strategy for their locations.

see all sessions »
Richard Zwicky
Serial Entrepreneur @rzwicky

Richard has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. Having started in the industry by managing the online campaigns for his own successful e-tail operation, this quickly led to developing Metamend, a leading search engine marketing firm that he co-founded in 2000. At Metamend, Richard managed and led the optimization campaigns for web properties ranging from SMEs to Fortune 500 sites. In 2006, he developed the Enquisite technology and in 2007 founded it as a separate company from Metamend, allowing both companies to flourish independently by providing online marketing services to companies globally. Today, Richard is a Director and Advisor to multiple companies spanning the fields of software, marketing, technology, and media. He also provides assistance to firms with patent and IP reviews, and of course, digital strategy.

June 29, 2011 | 10:30am - 11:30am

It's important to have enough fans, but what if those fans aren't seeing your posts? Facebook's EdgeRank algorithm dictates that your posts get more views if you get more clicks and likes consistently. What's the minimum Feedback Rate you need to get and how do you post in a way that guarantees interaction? This session will teach you the perspective and tactics to foster engagement and ensure visibility in your fans' news feeds.

see all sessions »

Hosts

Todd Tweedy
Managing Director Audience Machine @audiencemachine

Todd has more than 16 years business experience in dialog marketing, community practices, and public affairs. Recognized by Forrester Research as a leading Instant Messaging industry expert, Todd has been widely praised for his groundbreaking work in real time communications. His study on the challenges businesses face in implementing customer-facing communication strategies was downloaded over 150,000 times. His main focus is on identifying circumstance-based insights that are linked to motivation and interest combined with the social readiness of a firm and their digital technology platform to create relevant communication campaigns and opportunities for business growth. His industry knowledge covers strategic marketing, data-driven communication strategies and participation models, organic search marketing and SEM as well as being a husband and parent to three tech-savvy kids.

June 28, 2011 | 2:30pm - 3:15pm

Zynga earned over $500 million last year from Facebook credits. Will Facebook be the PayPal killer? As the platform opens more broadly to developers, what does this mean for you? Understand how the Issuance program differs from the payments (app2user) platform. What if you're an e-commerce player selling real-world items in retail locations-- should you use credits given the 30% fee, will it decrease, and when should you use Facebook's currency? What if you're an existing developer-- what changes might you have missed in preparing for the July 1st deadline to move to credits? What are the inflationary and currency effects that will occur when more value is held in credits, especially given exchange policies and the ability for companies to sell and trade in credits? What have the150 developers, who represent 650 games and applications, learned from using Facebook's credits? What changes can we expect in the future for our current apps and those we are planning to build?

see all sessions »
June 28, 2011 | 3:45pm - 4:30pm

How many fans should you have? How are your competitors doing on fan growth versus engagement rate? We'll examine your Facebook presence live versus competitors in your industry. If you have a portfolio of pages (a grouping of TV shows, products, or retail chains), we'll examine your overall portfolio down to fan density by location and demographic composition. See the graph API, Facebook ads tool, and other data sources combined in ways you've never seen.

see all sessions »
June 29, 2011 | 2:00pm - 3:00pm

While there may be no secret weapon you can unleash on Facebook to make your PR initiatives successful overnight, there are a plethora of new tools, apps, features and targeting tricks that can work magic for your PR campaigns. This session will provide PR practitioners and marketers with a portfolio of tactics, tips and techniques for bolstering media relations work as well as consumer outreach along with insider advice on how to track these efforts. Whether you are looking to grow your follower base, brush up on social listening skills or simply glean PR 2.0 best practices, our Facebook experts have you covered. The panel will also provide step-by-step guidance to help you make the most of Facebook Places, Groups, Messages, Deals, and Stories. Get ready to take lots of notes!

see all sessions »
June 29, 2011 | 4:30pm - 5:30pm

Now that they've begun to like your page, learn how to use content and conversation to develop deeper affinity and foster relationships. This session delves into the fine details of using cohesive branding, setting community expectations, stimulating dialog and increasing peer to peer interaction through live authenticity and a persuasive call to action. It will also touch on how to identify evangelists and detractors, and work with them; as well as how to leverage Facebook insights. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

see all sessions »
Stewart Quealy
Director of Content, Events/Conferences mediabistro.com @stewq

Stewart joined the mediabistro.com team in 2010 and currently curates the live events and conferences. Previously, he played a leadership role in running the Search Engine Strategies (SES) events as part of the original content team at Incisive Media. Prior to that, Stewart worked with Jupitermedia and was responsible for launching emerging technology events such as the Jupiter/IAB Advertising Forum, Plug.IN, Game Market Watch, Enterprise Linux Forum and ClickZ Online Video Advertising. Stewart has also worked closely with the open-source Apache Software Foundation (ASF), the IT Service Management Forum (itSMF), and the Object Management Group (OMG), an international not-for-profit computer industry consortium. Earlier in the dot-com bubble, Stewart worked with 101 Communications and SIGS Publications, overseeing their object-oriented programming portfolio of events, including Java DevCon, XML ONE and C++ World.

Submit a Speaker

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

 
 
 
 
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