Program

Social Media Marketing Boot Camp is an online conference and workshop

Join the sessions live on Tuesdays from 2:00 - 3:30 pm EST or catch the recordings in the archives whenever it's convenient for you. Any questions? Contact us.

Week 1: Tuesday, September 27, 2011

2:00 - 2:45 pm
Opening Keynote

Marketing strategist and best-selling author David Meerman Scott explains the importance of establishing a social media marketing strategy that feeds instant engagement with customers via social media. Gone are the days when companies could plan their marketing and public relations programs in advance and release them on a set timetable. It’s a real-time world now. News breaks over minutes, not days. Ideas percolate and then suddenly and unpredictably go viral to a global audience. Real time engagement is when businesses see an opportunity and are the first to act. Now companies can develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Find out how.

2:45 - 3:30 pm
How-To Session

Social media marketing goes far beyond posting updates on Facebook and Twitter. It’s about weaving social media tactics and technology into your website and marketing programs. It's about creating interesting and valuable content and using free social tools for viral distribution and optimization of that content. And of course, it's about forming a lifelong connection with customers and brand enthusiasts and getting them to share what they love about your product or service and brand. Overdrive Interactive CEO Harry J. Gold walks through the practical steps of integrating the power of social media into the marketing mix.

Week 2: Tuesday, October 4, 2011

2:00 - 2:45 pm
Special Guest Speaker
Presentation

As you build your audience, the most important thing underlying your content will be the ability for people to find you through organic search. How does this happen? Key words, of course! McLean Robbins, an SEO writer with the internet marketing firm TIG Global, shows the tools she uses when optimizing writing for strong search results. She'll also provide an overview of getting set up for maximum searchability on your website, blog, and social media pages.

2:45 - 3:30 pm
How-To Session

Boot campers have the opportunity to complete assignments over 8 weeks toward the completion of a fully developed and fully executed social media marketing strategy. Social media strategist and boot camp advisor Lisa Aragon provides an overview of the plan for the boot camp homework and shows how these assignments come together to form a customized, manageable plan for your business, based on the resources you have in place.

Week 3: Tuesday, October 11, 2011

2:00 - 2:45 pm
How-To Session

Learn how to use Facebook ads, including the recently released Sponsored Stories ad unit, to drive Likes of your Facebook Page. Find out how to publish a mix of different types of Facebook Page posts to these fans in order to increase brand loyalty and generate the type of conversions that help your business.

2:45 - 3:30 pm
Keynote

Facebook is a constantly evolving platform that has become a powerful tool in marketing, advertising, and social gaming. Justin Smith, the founder of the leading resource for Facebook research as a part of Inside Network and Inside Facebook, examines how the platform has evolved over the years and what that could mean for where it's heading. He'll discuss Facebook's various mobile platforms and the difference between using pages on Facebook to integrate apps rather than using Facebook Connect on an outside website to connect back to Facebook. He'll examine what Google+, Twitter, and other tools mean for Facebook. He'll also cover the rise of Facebook Credits as a way to buy (or sell) things on Facebook.

Week 4: Tuesday, October 18, 2011

2:00 - 2:45 pm
Case Study

Tumblr is a visual micro-blogging platform that recently surpassed WordPress in the number of blogs hosted (21 million and counting). Learn how this easy-to-use, visually focused medium became a prime content outlet for many fashion, entertainment, and news outlets--and how Newsweek used it to expand its brand. Jessica Bennett, who edits Newsweek's Tumblr, will demonstrate the basics of how to use Tumblr, share best practices, and show how you can employ the platform to grow and promote your business.

2:45 - 3:30 pm
How-To Session

Do you tweet? In 2011 Twitter saw a massive explosion: 100 million active users, nearly 2000 advertisers, and more than 1 billion tweets sent per week. Twitter is among the largest social networks on the web, so if you're not tweeting, you probably should be. Lauren Dugan, who covers news related to Twitter for the new blog AllTwitter.com, will take you through the steps you need to know in order to manage your business' Twitter account, including how to set up your Twitter profile so you're targeting the right audience, how to create a tweet schedule so your Twitter account runs itself, and how to use Twitter to listen in to what people are saying about you - and your competitors. She'll also cover: How to get more followers, how to engage with your followers, and how to find relevant Twitter accounts to follow. Plus, she'll discuss how you can harness Twitter's advertising product, Promoted Products, to be among the first to put your tweets in front of the rapidly growing global audience on Twitter.

Week 5: Tuesday, October 25, 2011

2:00 - 2:45 pm
Special Guest Speaker
Presentation

Learn strategies for boosting sales and how to harness the long-term benefits of blogging and other forms of social media that can drive commerce.

2:45 - 3:30 pm
How-To Session

Mediabistro publishing editor Jason Boog shares how he built the GalleyCat Twitter feed to 130,000 followers in less than two years. This presentation will also include a bonus Google+ tutorial. Through regular interaction with readers, thoughtful content sharing, and useful community directories, he created a carefully cultivated list of devotees among the publishing audience. He'll share how he did it and provide tips you can use to build your engagement on Twitter. Finally, he will show how media professionals can use Google+ to network, host creative video meetings, organize events, and build an audience in the rapidly growing network.

Week 6: Tuesday, November 1, 2011

2:00 - 2:45 pm
Special Guest Speaker
Interview

Gretchen Rubin is the best-selling author of The Happiness Project, an account of the year she spent test-driving studies and theories about how to be happier. A part of her experiment involved setting up a blog and using social media. In the process, she created a multimedia content platform that has drawn 40,000 Facebook likes and more than half a million YouTube views. Mediabistro's Carmen Scheidel interviews Gretchen to find out how she built a book project into a massive multimedia project -- and how she maintains the various content platforms. She will share advice to newcomers to social media, open up about the lessons learned along the way, and provide information about how to find people who will like your content. She will take questions from the audience.

  • GRETCHEN RUBIN Author The Happiness Project

2:45 - 3:30 pm
How-To Session

Find out how businesses can use location-based mobile platform foursquare to generate leads, run promotions and reward their customers. Foursquare is an ideal marketing tool for businesses, since users check-in at retail sites to share their location with friends. Along the way they collect points and virtual badges. Foursquare's business development manager, Jake Furst, will demonstrate how businesses can leverage the foursquare platform by using a wide set of free tools for merchants to aide customer acquisition, loyalty and engagement efforts.

Week 7: Tuesday, November 8, 2011

2:00 - 2:45 pm
Tools Demo

Managing a large community can be difficult unless you have the right monitoring tools to help you engage your site users. Learn about the latest tools available from Radian6, a platform that allows you to listen, measure, and engage with customers across the social web.

2:45 - 3:30 pm
How-To Session

One of the most important aspects of ensuring that your social media efforts work is listening. Social media tools are great for sharing your ideas, thoughts, and products. To truly engage your audience, though, the conversation has to go both ways. In this session, you’ll learn about various online listening tools that will help you discover what your customers are saying about your brand, products, and competition. By listening well you will be able to manage customer satisfaction, innovate using customer feedback, and prove to your community that your company is a brand that cares and responds.

Week 8: Tuesday, November 15, 2011

2:00 - 2:45 pm
How-To Session

Millions of users know LinkedIn as a great tool for establishing an individual professional profile, but what how can your company extend its brand on LinkedIn? Find out how to take advantage of LinkedIn's company profile, news and updates feed, and "answers" tool that will help connect you with the business-focused users on LinkedIn.

2:45 - 3:30 pm
How-To Session

Learn the latest features of Google+, a quickly growing social platform that's designed to be the social extension of Google. Find out how to use group video chatting, group messaging, and targeted social circles as an experimentation ground for your projects.

 
 
 
 
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