What’s better than a book trailer, print advertising, billboards, or television spots for your book? One lucky writer landed a gigantic billboard on the set of the hit television show 24–exposing her book to millions of viewers during one of the final episodes of the popular action series.
While planning a shot for tonight’s episode, her husband needed to block out a few pesky palm trees. Instead of expensive special effects work, had the art department build a billboard for his wife’s book to cover up the trees–in the photo above, you can see their handiwork.
After the jump, check out a photo of a shadowy Kiefer Sutherland perched on a car roof, blasting a machine gun in the general direction of the billboard–a bullet-ridden piece of brilliant book publicity for a book with “sharp humour and delicate grace.”
Here’s more about the book: “With sharp humour and delicate grace, The Wife’s Tale follows Mary Gooch– morbidly obese and living in denial–as she pursues her husband across the country.”