Professional Experience
I'm a freelance writer and author who blogs and creates information products about simplicity, lifestyle and small space design. My professional background is in marketing communications for financial services, fashion and online media companies.
Expertise
Copywriter 7 YearsWriter 6 YearsOther, Specify 7 Years
Specialty
Fashion 4 YearsOther, Specify 4 YearsHome & Garden 2 Years
Industries
Marketing (in-house) - Small to mid-sized corp. cl 7 YearsOnline/new media 6 Years
Associations
Asian American Journalists Association (AAJA).
Other Work History
Founder, Simply Designed Life
2014 to Present (1 year)
Information products in the areas of simplicity, lifestyle and small space design under development.
Freelance Writer, Online Media Companies
2009 to Present (6 years)
Contributing Writer for Huffington Post.
Web Content Writer for TopTenREVIEWS.
Website & SEO Copywriter for ShopWiki.
Fashion Reporter for Examiner.
Online Marketer for M|C Communications.
Corporate Marketer, Working Advantage
2008 to 2009 (1 year)
Freelancer
2005 to 2007 (2 years)
Web Content Manager and Blogger for AMA.
Events Associate for New York Fashion Week,
Bravo's Project Runway, Crohn's & Colitis Foundation.
Marketing Copywriter for WBR.
Business Reporter for Diversity Plus Magazine.
Sales & Marketing Coordinator, R&T
2001 to 2005 (4 years)
Customer Service Representative, AllianceBernstein
1999 to 2001 (2 years)
Technical Skills
Adobe Photoshop and Illustrator.
Foreign Language Skills
Working knowledge of Tagalog, French and Spanish.
Computer Skills
Microsoft Word, Excel, Dreamweaver, Content Management Systems and WordPress.
Equipment
Laptop, DSLR, iPhone and Podcast microphone.
Content Marketing Articles
(TopTenREVIEWS 5/1/2011)
Tips on how both automobile drivers and motorcyclists can safely share the highway.
(TopTenREVIEWS 1/1/2012)
Article advices credit card holding consumers how to prevent identity theft.
(TopTenREVIEWS 9/1/2011)
Article discusses how to research and trade mutual funds for the beginning investor.
(TopTenREVIEWS 6/1/2011)
Short piece on scenic rides to accompany website content review page I created: http://chopper-parts-accessories-review.toptenreviews.com/
Books
Home Articles
(Huffington Post 2/11/2015)
Article for potential home buyers and downsizers on the benefits of small space living.
(Huffington Post 3/22/2015)
Hidden clutter spots no one thinks of organizing.
(Huffington Post 1/30/2015)
Article on decluttering and creating zen space in one's home office.
(Huffington Post 2/4/2015)
The benefits and challenges of city versus suburban living targeted at young couples wanting to start a family, or urban dwellers looking to move to the suburbs.
Organization + Productivity Articles
(lorirochino.com 1/14/2015)
Simple hacks to remembering where things are.
(lorirochino.com 1/19/2015)
Simple ways for tax payers to organize tax documents before the tax deadline.
(lorirochino.com 2/2/2015)
Morning routine hacks on how parents can get young children dressed, fed and out the door before school starts!
(lorirochino.com 1/25/2015)
Targeted towards those who need some unplugged times.
Fashion Articles
(Examiner 1/27/2015)
Tips on how to declutter, organize and maintain a dream wardrobe.
(Examiner 1/27/2010)
Announced Iris Apfel Exhibit at the Peabody Essex Museum in Salem, MA.
(Examiner 4/26/2010)
A roundup article on Birkin inspired handbags for less.
(Examiner 3/3/2014)
Profile of Lupita Nyong'o, Oscar Winner for Best Supporting Actress in Prada gown.
Business Articles
(Diversity Plus Magazine 1/2/2006)
Robert McCormes-Ballou discusses Office Depot's commitment to including historically underutilized businesses (HUB's) in their supplier diversity initiatives.
(Diversity Plus Magazine 11/12/2005)
President Hank Adorno debunks myths of minority firm perception in the industry and stresses their core value of serving the client first.
(Caribbean Business Journal 1/1/2006)
Livia Whisenhunt discusses PS Energy's leadership role as the only full-service energy company in its industry.
(Diversity Plus Magazine 11/12/2005)
PSEG's Susan Hogan and John Anderson discuss their "win-win" strategy in their supplier diversity initiatives, which greatly attributes to their success.
