InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Aaron Shapiro Focuses on ‘Users, Not Customers’

GalleyCat covered Book Expo America’s (BEA) 7x20x21 event, a series of presentations by seven industry professionals. Each participant had seven minutes to present, 20 slides to share, and 21 seconds to talk about each picture. The event was hosted by Ami Greko and Ryan Chapman.

The video embedded above features the speakers from 2009′s 7x20x21 event. All seven presenters focused on current issues affecting the industry from the future of libraries to the alarming results of a study conducted by VIDA.

Huge, Inc. partner Aaron Shapiro talked about how he conceived his book, Users, Not Customers. He theorized that successful companies focus more on Internet users and their digital footprints instead of directly targeting customers.

His talk seemed reminiscent of the marketing advice shared by author Jody Hedlund: “Start by loving the readers we already have (including followers on social media sites).” What do you think?

Mediabistro Course

Nonfiction Book Proposal

Nonfiction Book ProposalStarting September 4,work with a literary agent to complete a full proposal that wins an agent and a contract! Ryan Harbage from The Fischer-Harbage Agency, Inc. will teach you how to convey your idea in a winning book proposal format, write your proposal letter, understand the nuts and bolts of the nonfiction book industry, and more. Register now!