InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Adam Penenberg’s Frank Facebook Facts

viralloopcov.jpgMany contemporary authors are worried about having a Facebook page, but most writers don’t reveal how the bookselling strategy worked.

Today Publishers Weekly launched a special “viral edition” of the publishing magazine, looking at how literary types can leverage the networking possibilities of the Internet, from Facebook widgets to good old fashioned blogs. The cover story was an essay by journalist Adam Penenberg entitled, “The Viral Loop.” The essay contained a frank look at how a Facebook application worked for his new book, “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.”

Here’s an excerpt from the article: “So far, a small percentage of users have clicked on the ‘buy the book’ tab to order it pre-pub. Thousands more, however, are being made aware of it. As the old publishing saying goes, if seven people hear the title of a book, they are more likely to buy it. As the widget spreads–we are on pace to amass 10,000 users within two months of launch–we hope to ‘own’ the term ‘viral loop.’”

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!