For all the hype that attended the Memorial Day weekend announcement of plans for a spinoff DVD one week after the theatrical release of Watchmen, you'd think it was the first time anybody had ever come up with that idea. According to the science fiction blog io9, though, that particular marketing innovation will be old hat by March 2009—in fact, it's already happening this summer.

Two weeks after Get Smart opens on the big screen, supporting actors Masi Oka and Nate Torrance will star in the straight-to-DVD Bruce and Lloyd Out of Control, which apparently had a working title of Get Smarter at one point. Hence Oka's description: "The whole idea is Get Smart the feature is kind of like Hamlet and Get Smarter is going to be Rosencrantz & Guildenstern Are Dead."