AFK BRB. Meanwhile, Book Trailers!

Here are just two of the ways you can use “book trailers” to promote a nonfiction book. You can, as George Saunders did, read from a section of your book—in this case, The Braindead Megaphone—that concisely encapsulates your most important themes, then illustrate them with a guy running around with a megaphone superimposed on his head:

Or you can aspire to make the best pro football-themed music video since the Chicago Bears rapped their way through the Super Bowl Shuffle, the way Giants fan and veteran TV producer Roger Director did for his memoir of last year’s season, I Dream in Blue. Director even went so far as to team up a professional jingle writer for the spot:

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.