Amazon Drops Kindle 2 Price

The eagle-eyed bloggers at TechCrunch spotted a $60 price change for the Kindle 2–quietly dropping from $359 to $299 at the online retail website.

As that screenshot confirms, the price has indeed changed. Nevertheless, one commenter was unimpressed: “$199 is a perfect price for something like this,” suggested one TechCrunch reader, and others agreed.

The move befuddled the reporters, who had these estimates about booming sales for the device: “it appeared sales for the latest generation Kindle are growing. As of April, sales of the Kindle 2 were apparently selling at roughly double the rate of the first generation device. According to a source close to Amazon, approximately 300,000 of the Kindle 2s had been shipped as of mid-April, suggesting Amazon has made over $100 million in revenue from sales of the $359 device alone this year.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.