Analyst Sees “Impressive” Book Sales in 2009

Examining the year-end figures from Nielsen BookScan, Crain’s NY cautiously concluded that the bookselling business might not be as bad as the gloomy critics say.

The article began by noting the year’s declines. Compared to last year, “overall unit sales” fell by three percent and adult non-fiction plunged 7 percent–despite Sarah Palin‘s blockbuster memoir. Nevertheless, adult fiction sales did not decline, and adult hardcover sales actually climbed by three percent.

Here’s more from the article: “‘Bottom line, it’s really pretty impressive,’ said Lorraine Shanley, a principal of consulting firm Market Partners International. ‘When you look at every other medium, and you look at books, and you see they held their own in one of the most difficult years we’ve had in a generation, that’s good news.’”

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