Tesco and Random House are teaming up to launch the Tesco Book Club, reports Booktrade.info. Tesco will select one Random House Group title each month which will be featured in their stores nationwide, branded with Tesco Book Club branding. The launch title, INNOCENT TRAITOR by Alison Weir, will be followed by ONE GOOD TURN by Kate Atkinson in July. The books will be Tesco Special Editions with a branded bookmark and each will feature “exclusive extra content”. Titles will also feature in Tesco Magazine and be promoted to Tesco.com customers via an email campaign.
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