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Devon Glenn

Devon Glenn is the editor of SocialTimes. She wrote about arts and entertainment at the Los Angeles Times and the Orange County Register before moving to New York in 2008, where she covered the emerging startups scene for mediabistro and the now-defunct mobile magazine u+me. At SocialTimes, she combines both worlds in her coverage of social media news and trends for creators, curators, and everyone who deals with content. Devon has shared her expertise in social media with numerous outlets including WSJ's The Daily Wrap, BBC's The Strand, and People StyleWatch. She lives somewhere between Brooklyn and the weird part of YouTube. You can reach her by email at devon@socialtimes.com.

How Self-Published Authors Found Success by Staying Local

Self-published authors don’t have to sell millions of books to be successful.

By covering topics of local interest and cultivating a readership that’s close to home, they can handle their own marketing and distribution – and maybe even quit their 9-to-5s.

Below, we’ve interviewed two authors in the New York City area who have made it work.

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A Storied Startup

There’s no better vocabulary-building exercise than reading, and entrepreneurs Gennady Pritsker and Ilya Lyashevsky have found a way to unite fiction with technology to help students ace the SAT’s and writers use their words.

Storied is an educational and literary application created in New York by Pritsker and Lyashevsky’s company,  Good to Know.  mbStartups recently caught up with the founders to find out how the app  works and how the company is using Kickstarter to take the project to the next level, as well as what’s in it for short fiction writers.

Pritsker and Lyashevsky have taken the 750 words most commonly used in the vocabulary portion of the SAT’s and put them into several short stories that use the words in context. Each story is followed by a quiz that lets the readers know which words they need to see again before the big test.  The words appear in several stories throughout the application to present the material more than once without resorting to flash cards.

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What was Rainforest Café Owner Steven Schussler’s Secret to Raising Capital? Insanity.

If you want to raise capital for your business, telling an investor that your new venture is weird, expensive to build, and that you’re not sure the health department will go for it is not the best approach.  And yet that’s exactly how Steven Schussler, CEO of Schussler Creative, Inc. managed to raise funds for the Rainforest Café, a jungle-themed restaurant chain with 45 locations all over the world.

Schussler appeared at last week’s Perfect Business Summit in Las Vegas to promote his new book, It’s A Jungle In There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring.  In an interview with DocStock founder Jason Azar, Steven Schussler revealed that his biggest step in building his dream was to build a relationship with his investor Lyle Burman, albeit a dysfunctional one.

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