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Jeff Rivera

Jeff Rivera is the author of "Forever My Lady" (Grand Central) and the founder of http://www.GumboWriters.com. He and his articles have been mentioned or featured in the Boston Globe, Mediabistro, GalleyCat, Fast Company, NPR, WABC, WNBC, WCBS, Publishers Weekly, Billboard, TMZ, The Los Angeles Times and the New York Observer.

Lit Agent Peter McGuigan: ‘It’s a Great Time to Be a Writer’

Agent Peter McGuigan of Foundry likes to take an active role in helping his writer’s books become even better. In this interview, he tells us about the steps that he takes to accomplish his goal — to help the writers that work for him be able to live from solely their art.

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Publicity Tips for Authors: Blog, Blog, Blog!

What do you do if none of the media outlets you’re reaching out to are responding? One of the most effective ways to publicize your book is to blog.

To find out why this is important, we asked veteran book publicist Susan Schwartzman to tell us her thoughts.

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Lit Agent Joel Gotler Happy With His “Abundance” of Submissions

Agency CEO and President Joel Gotler tells GalleyCat why ebooks are expanding publishing, what kinds of books editors want to see, and how to avoid overwhelming agents in your queries.

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Publicity Tips for Authors: Hire an Outside Publicist!

No one knows publicity better than a professional publicist. But what do you do when your own in-house publicist seems a little overwhelmed?

Talk to them about having you hire an outside publicist to work in collaboration with them. They may find it more a relief than a burden.

To find out more about this we asked veteran book publicist Susan Schwartzman to give us her thoughts.

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Lit Agent Faye M. Swetky Wants “Starkly Unique and Appealing” Books

Faye Swetky, Owner and Agent for the Swetky Agency, was one of the first to get into using email and digital media in publishing. She tells us in this interview why nonfiction is becoming more important, why you should know the difference between a platform and a bio, and why editors are always looking for the same kinds of books.

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Publicity Tips for Authors: Don’t Forget Radio!


Throw a rock and you’ll hit an author who dreams of being on Oprah but some authors may forget a media tool that can be not only easier to access but just as effective and that is radio.

One of the best things about radio interviews is that you can do them in your pajamas and speak to literally millions of listeners all over the country from the comfort of your home.

To find out more about this we asked veteran book publicist Susan Schwartzman to give us her thoughts.

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Lit Agent BJ Robbins Wants “Something Slightly Quirky and Smart”

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Agency Owner, BJ Robbins tries to give her clients a more personal approach to their careers. In this interview, she explains what kind of books she’s looking for, how to grab her attention with a query letter, and her concerns with the switch to ebooks.

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Publicity Tips for Authors: Do a Media Tour!

Bestselling authors are fighting for the same media space as latest celebrity who’s been thrown in rehab. So, how does a first-time author compete not only against celebrities but bestselling authors as well.

To find out, we asked veteran independent book publicist Susan Schwartzman to tell us what she would suggest.

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Lit Agent Ryan Fischer Thinks eBooks Are “Awesome”

Literary Agent Ryan Fischer changed the way that he worked to have more time and attention to pay to his select clients. He tells us in this interview how this changed his life, what his client list reflects now, and why he’s psyched for the switch to digital publishing.

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Lit Agent Isabel Atherton Likes to “Think Outside the Box”

Director and Literary Agent Isabel Atherton’s boutique agency is set up to help her authors succeed. In this interview, she explains what not to do when contacting a literary agent, and how authors should look after their finances.

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