A number of book embargoes have been broken over the last few weeks, but Mackenzie Phillips's bombshell allegations about her incestous relationship with her father were not leaked to the press until the book's release date yesterday.

On the Morning Media Menu today, FishbowlNY editor Amanda Ernst pondered this memoir that has appeared all over television and the Internet. To offset the sordid headlines, the show also explored Hallmark's plans to create a website that "will bring only positive news to the masses who are tired of the mudslinging."

Around the five minute mark, Ernst offered a theory about how the publisher kept the memoir secret: "Phillips is not that big of a star. The news is incredible, but she's not that big of a celebrity. If it had been someone else like Brad Pitt or Angelina Jolie, that would have a greater cachet, and it would have leaked faster."