Avalon’s Auerbach Takes Over Kensington PR

Karen Auerbach (left), senior director of publicity for the recently purchased Avalon Publicity Group, was scooped up earlier this month by Kensington Publishing, where her title has been upgraded to director of publicity and public relations. Auerbach, whose background includes senior positions at several major New York houses, steps into the position that Joan Schulhafer left last month to launch her own consulting firm. Kensington VP Laurie Parkin predicts her new director will be “instrumental in supporting the ongoing growth of our entire list,” which includes approximately 500 titles a year from eight different imprints, including specialty lines in erotica, poker tips, and African-American fiction.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.