AvantGuild: 5 Steps to Online Community Activism

It’s not enough for authors or publishers to build a website—once the site’s online, it needs regular attention from readers if it’s going to thrive. And we’re not just talking pageviews. Jennifer Pullinger has five tips for those of you looking to transform your audience into a community, from putting your personality out in front to encouraging readers to get more directly involved in the conversation.

This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for $55 a year, and start reading those articles, receive discounts on mediabistro.com seminars and workshops, and get all sorts of other swell bonuses.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.