I already mocked this mercilessly at my own blog a couple of months back, but with Library Journal trying to coax its member librarians into vying for the 25 grand offered to them, it bears repeating:

Are you a librarian who loves getting patrons jazzed about books? Then you might have $25K coming your way: the Time Warner Book Group (TWBG) and best-selling author James Patterson have created a new annual award “intended to single out and support people, companies, schools, and other institutions [i.e., libraries] [that] find original and effective ways to promote the excitement of books.” Dubbed the James Patterson Page Turner Awards, the annual prizes offer serious cash in three categories:

$25,000 to a person, company, or institution that presents books to the public in an exciting and original way.
$25,000 to an elementary school, middle school, or high school that inculcates the joy of reading for pleasure in its students. The winning school will also win a visit from Patterson for a day of reading, signing, and talking about books.
$25,000 in the form of 25 $1000 merit awards to individuals and institutions making notable contributions to promoting the excitement of books.

Full details about the award and nomination process are available here.