Barnes & Noble Follows Amazon’s E-Book Pricing Model

Touching on one of the most controversial issues in 21st Century publishing, Barnes & Noble has set e-book prices to compete directly with Amazon.com, Inc.’s prices.

Information Week reports that eReader–one of Barnes & Noble’s digital book properties–sent members an email setting the majority of e-books are now priced very near to Amazon’s $9.99 standard price. That $9.95-9.99 price point drives Tina Brown (and some other publishing types) batty.

Here’s the eReader pricing scheme, from the article: “All new eBooks are $9.95 or less. No eBook over $12.95. They aren’t moving all ebooks to $9.95 or less, only newly published ones. Cutting to $12.95 is a substantial cut for many older books though. All books on the New York Times Bestseller list are $9.95, whether it is new or has been there a while.” (Via Publishers Weekly)

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.