Be Honest: It’s Confusing.

Never in a million years would we have guessed that Simon & Schuster, publisher of He’s Just Not That Into You, would be unhappy with the title of ReganBooks’ Be Honest – You’re Not That Into Him Either, by Ian Kerner.

“I have heard that they are very unhappy with my book,” says Kerner (left, looking like a cross between Adam Corolla and Gilbert Gottfried). “They think I’m trying to confuse people. But I’m not trying to capitalize on their book. I disagree with the message of their book, even though I think it’s funny and clever, and my book is meant as a clear response to their book.”

Oh, but I am confused. I keep asking myself, What’s worse?: A book that pretends to be a sequel, or a book that rips apart the book it’s a pretend-sequel to?

Meanwhile, Judith Regan — the only editor gossip columnists have on speed dial, and vice-versa — counts S & S’s threats among the “saber-rattling letters and threats and subpoenas” she receives “on a weekly basis from various sundry lunatics.” (Subpoenas? Someone please tell Regan she’s supposed to take those seriously.)

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.