BEA Photos, Roll No.1

Last time I saw a line this long, I was on the dance floor at a bar mitzvah. Here, expo-goers endure the wait for Mexican.

Keynote speaker Billy Crystal gets advice on his next book from Dr. Ruth. Photographers taller than I am point their cameras at the stage, not the screen.

Among the scents offered in Demeter’s “Scent Library”: the sweet-but-musty “Paperback.” Also offered by Demeter: a line of synthetic pheromones which, despite the implications of Penguin’s recent marketing campaign, make no reference to literature or books.

The coat check, from above, looks like a refugee camp, its refugees having just been exiled from their native land of Saks.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.