At New York Comic Con, it’s hard to make your comic book stand out in a sea of content. Comic creators try everything to get your attention, employing loud music, models, and costumed superheros.

Last weekend, we caught up with the creators of the Dark Age trilogy, a comic book set in a ruined future. For Comic Con, the team stuck their first issue inside a Class III biohazard safety cabinet, complete with rubber gloves and bullets. Watch the video embedded above to see the eye-catching display. What is the best book display you’ve ever seen at a comic convention or book expo? Share your thoughts in the comments for a future post.

Here’s more from a Wired profile of the artists: “Graphic-designing twin brothers Nick and Adam Hayes are best known for creating Sony’s PlayStation font and slick ads for Marc Ecko. But as comics avatars Mada and Vin Shaye, they’ve crafted the oppressively dystopian graphic novel series Dark Age. [It begins in a] war-torn future, which takes place on a dead planet in free fall. But the duo’s artistic and typographic innovation is evident, given the graphic novel’s six original typefaces and more than 760 illustrations.”

Check out our New York Comic Con tag for more comic coverage.