Following up on the issue of underperformance by bloggers with book deals, Simon Owens of Bloggasm considers what separates the strong blog/books from the weak. Owens cites Crashing the Gate by Markos Moulitsas Zuniga (Daily Kos) as one of the flops, and Glenn Greenwald’s How Would A Patriot Act? as one of the successes—but how did that happen, he wonders, if Kos has a way bigger audience online?
The answer: Zuniga does little more than throw up snippets of news with a minimum of analysis, while Greenwald uses other stories as a genuine springboard for his own point of view. “If you’re a publisher who’s looking to give a blogger a book deal,” Owens concludes, “look for bloggers who are big on content, because itâ€™s not just the readership that’s the key, but rather why the readers are going to the site.”