AppNewser Appdata 10,000 Words FishbowlNY FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser MediaJobsDaily UnBeige SocialTimes

Blogging Lesson for Publishers:A Scrapbook Is Not a Book

Following up on the issue of underperformance by bloggers with book deals, Simon Owens of Bloggasm considers what separates the strong blog/books from the weak. Owens cites Crashing the Gate by Markos Moulitsas Zuniga (Daily Kos) as one of the flops, and Glenn Greenwald’s How Would A Patriot Act? as one of the successes—but how did that happen, he wonders, if Kos has a way bigger audience online?

The answer: Zuniga does little more than throw up snippets of news with a minimum of analysis, while Greenwald uses other stories as a genuine springboard for his own point of view. “If you’re a publisher who’s looking to give a blogger a book deal,” Owens concludes, “look for bloggers who are big on content, because it’s not just the readership that’s the key, but rather why the readers are going to the site.”

Sponsored Post

Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.