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Book Trailer Attack Ad Takes on Karl Rove Memoir

The publishing world is obsessed with political books right now, as political figures from Sarah Palin to Glenn Beck to Karl Rove climb the bestseller chart. One book trailer decided to fight the trend with a time-tested political trick: the attack ad.

Unbeige blogger Steve Delahoyde designed that attack ad book trailer embedded above to support Rework, by Jason Fried and David Heinemeier Hansson.

Check it out: “REWORK, our new book on starting, building, and growing –or not growing–a business was released one week ago today. The book is selling out around the country and rocketed to #3 on Amazon.com’s bestseller list. Thanks to everyone who picked up a copy and spread the word. But there’s this book right ahead of it by this guy named Karl Rove. Heard of him? Turns out his book just came out too. And he’s all over the press … With a wink and a grin, we present the truth about Karl Rove’s Courage and Consequence: My Life as a Conservative in the Fight and 37signals’ Rework.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.