InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Book Trailer Attack Ad Takes on Karl Rove Memoir

The publishing world is obsessed with political books right now, as political figures from Sarah Palin to Glenn Beck to Karl Rove climb the bestseller chart. One book trailer decided to fight the trend with a time-tested political trick: the attack ad.

Unbeige blogger Steve Delahoyde designed that attack ad book trailer embedded above to support Rework, by Jason Fried and David Heinemeier Hansson.

Check it out: “REWORK, our new book on starting, building, and growing –or not growing–a business was released one week ago today. The book is selling out around the country and rocketed to #3 on Amazon.com’s bestseller list. Thanks to everyone who picked up a copy and spread the word. But there’s this book right ahead of it by this guy named Karl Rove. Heard of him? Turns out his book just came out too. And he’s all over the press … With a wink and a grin, we present the truth about Karl Rove’s Courage and Consequence: My Life as a Conservative in the Fight and 37signals’ Rework.”

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!