GalleyCat - The First Word On the Book Publishing Industry

Day Three at the Goteborg Book Festival

dice.jpgScott Selby, who's been reporting from the Swedish Book Fair, brings back one last dispatch: "Sunday was the last day of the book fair. With the sun shining outside and most of the seminars over, things were winding down. I took this opportunity to wander around the exhibit hall and see what I could find.

Upstairs, the Swedes converted a giant room into a combination garden and cooking center. With pumpkins, gourds and flowers of all kind, it looked like a traditional Swedish colony (a small garden plot outside of the city). Cookbook authors took their turns demonstrating some of their signature dishes, when I walked by it the smell of shrimp filled the air.

photo credit: Christian Larsson


The Swedish Church Coffee company promoted their fair trade coffee by giving it away to passersby. Swedes take their coffee seriously, they drink almost the most coffee per person in the world. By encouraging church groups, book lovers, and, well, everyone to switch to fair trade coffee they hope to make a positive impact on farmer's lives and the environment.

Giveaway of the day--a six-sided die with suggestions on how to relax if you get stressed out. Showing in the accompanying picture is the word for love on the left and the right face has breathe.

At the end, people were hunting for last minute bargains while exhibitors closed up shop. The final visitor tally for the four day event was 102,605.

Birgitta Ekblom, the head of public relations for this event, took a few minutes after it was all over to tell me about next year. Set for September 27-30, 2007, the theme will be Estonian literature and culture. Birgitta explained that it's a "country very close to Sweden, but when we had the Iron Wall, we did not have much contact with them so most Swedes do not know much about it still. Even now, very few books from there are translated into Swedish, although we expect many more next year and in the future."

new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Day Three at the Goteborg Book Festival, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on GalleyCat >

The First Word On the Book Publishing Industry
GalleyCat in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

MobileContentToday

AgencySpy

UnBeige

GalleyCat

GalleyCat Staff

Editor:

Jason Boog

Senior Editor:

Ron Hogan

Correspondent:

Jeff Rivera

Follow GalleyCat

Email GalleyCat

Anonymous Tips
Favorite Posts

heather-thomas-sidebar.jpg Our Chat With Heather Thomas
jack-oconnell-sidebar.jpg The (Long-Awaited) Return of Jack O'Connell
marya-hornbacher-sidebar.jpg Marya Hornbacher: "No Tortured Artists Here"
stean-sagmeister-sidebar.jpg Stefan Sagmeister: "Design for Non-Designers"
 Why Does Maureen Dowd Hate Popular Women?
Topics

About the 'Cat

About Us - Modules

Adaptation

Agents

Authors

Awards

Behind the Deal

Book Fairs

Book Jackets

Book Trailer

Bookselling

Buzz/PR

Celebrities

Comicbookland

Contests

Deals

eBooks

Editors

Feuds

Food & Drink

GC's Hitlist

Jobs

Lecture Circuit

Libraries

Lit Crit

Litterbox

LOLgalleycats

Mailbag

Monday Morning

New & Upcoming

Paper Cuts

Party Hopping

People of Color

Polls

Publishing

Q&A

Readers

Sex, Drugs & Rock n Roll

The Revolving Door

Trends

Undiscovered Writers

Videos

Web & Tech


Links

Book Beast@The Daily Beast

Bookseller.com

Books@Wowowow

Buzz, Balls & Hype

Danuta Kean

E-Reads

Eco-Libris

MarianLibrarian

Publishers Marketplace

Publishers Weekly

Publishing Contrarian

Publishing For Profit

Publishing Insider

Publishing News

Publishing Perspectives

The Publishing Spot

Publishing Trends

PubRants

Rick Frishman

Shelf Awareness

TeleRead

Weekly Publishing Moves

The Write Report

...more...

Archives

November 2009

October 2009

September 2009

August 2009

more...


Job Listings

Featured Listings

Marketing Director
HarperCollins Publishers
New York, NY

Editor/Reporting and Assessment
Scholastic
Watertown, MA

Administrative Assistant to Photo Director
Book/Calendar Publisher
New York, NY

Chief Financial Officer
Cambridge University Press
New York, NY

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers