Ross Douthat and Reihan Salam appeared on bloggingheads.tv and decided partway through that they weren't doing enough shameless self-promotion of their wonky book about the future of conservatism, Grand New Party. The results: Hilarious. Evidently the book is a PG-13 choose your own adventure, and the original artwork for the cover didn't include the hat on the elephant, which they feel makes all the difference.