As the rest of the world debates price points for digital books, Tank Books is wrapping print editions of classic stories in some innovative packaging–a cigarette pack that fits easily inside your pocket or purse. The site made this GalleyCat editor remember his younger days as a literary smoker, and we heartily endorse this healthier alternative.
Here’s more from the site: “The flip-top cigarette pack is one of the most successful pieces of packaging design in history. TankBooks pay homage to this iconic form by employing it in the service of great literature. We have launched a series of books designed to mimic cigarette packs–the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane. The titles are by authors of great stature–classic stories presented in classic packaging; objects desirable for both their literary merit and their unique design. The complete set comes in a stunning tin–perfect as a really original gift.” (Via AgencySpy)