Bookselling at Barack Obama’s Inauguration

On a cold pre-Inauguration evening, GalleyCat spotted a New York author peddling his unique book alongside a sea of generic Barack Obama t-shirts, skull-hats, and posters. Isadore Johnson, author of Drug Dealer, has sold his books on the streets and subways of New York City for years.

Dressed in a leather jacket studded with rhinestones that spelled “PRESIDENT OBAMA,” Johnson re-told his success story–publishing, marketing, and finally, selling his book on the streets. He explained that the inauguration was great for business, tying his juicy story to Washington DC politics.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.