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S&S is moving ahead with plans to sell books directly to consumers from its Web site at SimonSaysShop.com. S&S chief Jack Romanos says he expects to have a "modest effort" up and running before the end of the year. The S&S site now "does every but make it possible to buy a book," Romanos said. He said the home page will still direct visitors to traditional retailers, but will allow customers to buy books from the company's 17,000-title backlist.