Continuing this week’s theme of being able to search publishers’ book catalog on their own terms, Booksense.com, the American Booksellers Association‘s turnkey e-commerce product for member bookstores, has launched functionality to allow consumers to view book content from two leading publishers, according to a statement released today. Content from HarperCollins‘ “Browse Inside” program, and content from Random House‘s “Insight” program, is now available to consumers via the “Browse Sample Pages” link now found on BookSense.com websites. By clicking the link, consumers can browse the first few pages of titles from both publishers. Consumers can also search inside Random House titles for keywords.

“We believe strongly that this kind of added content will help consumers make better informed buying decisions,” said Len Vlahos, ABA’s director of BookSense.com. “We’re very pleased that our partners at both HarperCollins and Random House reached out to the independent bookstores to be early adopters of the technology.”