After months of steadily losing business, even when the rest of the book sales market was on the rise, bookstores posted a 7.3 percent sales gain in July, thanks to the publication of Harry Potter and the Deathly Hallows. Sales are still down 3.2 percent for the year-to-date, though, according to the Census Bureau stats as reported to PW Daily.
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.
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Maryann Yin
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Nadine Cheung
Editor, The Job Post
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