FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Borders Joins Forces with Gather.com

Borders and Gather.com have announced a joint project in which shoppers at the superstore chain can click on to the social media Web site and share their thoughts on books, music and other entertainment, the Associated Press reports. Under the new program, Borders customers who receive informational e-mails from the chain will be offered links to a Borders.Gather.com chat room that will also feature author interviews and information on author readings. Users of the new site will be able to accumulate points redeemable for Borders gift cards and other products.

“The power of social networking and social media is changing the way companies interact with their customers,” Gather.com CEO Tom Gerace said Tuesday in a statement. “Borders is a brand that appeals to highly educated and highly informed adults who are the core of the Gather.com community.”

Mediabistro Course

Food Writing

Food WritingStarting October 8, work with the food features editor at Everyday with Rachel Ray to develop your portfolio! Gabriella Gershenson will teach you how how to write a successful food piece, conceive story ideas, land assignments to get attention from foodies, and build authority in the food writing community. Register now!