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Borders Tests Ideas in NJ Mall

Publishers Marketplace points to a story about some of the strategies Borders Chief Executive Officer George Jones is hoping will move the company from “playing defense” to a “strong offense” as he said in a March conference call. Borders has told investors it plans to introduce a new-store prototype in 2008, and a number of the elements expected to be included are getting a thorough “test read” at the plaza store in Paramus, New Jersey, which opened at the end of May.

The new store, 24,000 square feet in size – making it smaller than its predecessor, but more spacious thanks to the redesign – gives prime display space to the components Jones is counting on to reestablish the chain as the “headquarters for knowledge and entertainment.” There is a reorganized movie and DVD department, a music division with listening stations that allow users to hear any song on any CD in stock, and a restaurant/cafe featuring Seattle’s Best Coffee, Borders’ restaurant partner in its new stores.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.