You've seen me mention the infomercial as a template for nonfiction book trailers a few times, I'm sure. In this video for her new weight loss guide, All Is Forgiven, Move On, Janice Taylor is clearly having fun playing with the conventions of the form... even as she's using them in total earnest.

I don't know that the Cheetos people are going to see the humor, but everyone else might get a kick out of it. (Personally, hand-guided talking inanimate objects are one of my favorite YouTube book trailer devices...)