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Booking the Today Show
Jaclyn Levin, the Senior Publishing Producer for NBC News, is the gatekeeper for book coverage on the Today Show. The practical interview explores the mysterious world of television book coverage, drawing on Levin's 20-year of experience. Here's an excerpt: "I have always said books are another vehicle for us to find great stories/segments, and if one happens to come from someone who published on their own, that's fine with me as long as all the facts in the book check out. If an author has the wherewithal to find me and pitch me, good for them, but at the same time, they have to be able to handle a 'no' without having that buffer called 'a publicist.'" Email This Post |
The First Word On the Book Publishing Industry
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