I rarely pay attention to online advertising, for me it's nothing but background noise. However, reading over today's Shelf Awareness I noticed the awesome side panel ad for for Glenn Kay's Zombie Movies: The Ultimate Guide which comes out in October from Chicago Review Press. Now, they could have just done what most people do, which is show the book jacket with appropriate blurbs, kudos and award information. For me, what works so well with this ad is the rotating banner that first screams: "ZOMBIES INVADE BEA" and then promises "Undead Movie Clips, Posters and Braaaains Friday May 30th at Booth #925."

Now, the ad copy person could have merely written "Brains" but any zombie flick aficionado knows that 1) zombies love braaaains (four "a's) and 2) To kill a zombie you have to "shoot em in the head." I appreciate their sense of humor, and staying true to their source material. Since I won't be at BEA I hope Ron can swing by and grab a braaaain for me.

More about the book and Joe Hill's zombie story after the jump.

Zombie Movies: The Ultimate Guide reviews more than 300 zombie films - from 1932's White Zombie to George A. Romero's 2008 release Diary of the Dead and includes behind the scenes stories and interviews. The book also has "an illustrated zombie rating system" (can't wait to see that!).

If you like your zombies as much as I do, check out Joe Hill's story in 20th Century Ghosts - "Bobby Conroy Comes Back from the Dead" which takes place on the set of Romero's Dawn of the Dead.