One of the most common complaints about book trailers is that they run way too long, with a voiceover (sometimes the author, sometimes not) droning on and on about how special the book is. That's certainly not the case with this cute 17-second trailer for Jeremy Tankard's kids' book, Me Hungry!:

As I say, this is a cute little video, but I'm curious as to whether it's well served by the YouTube medium. This is the sort of thing I imagine might actually make an effective interstitial ad once every Barnes & Noble or Borders in the country is equipped with video monitors displaying a steady stream of book-related content...