Frommer's just announced a new relationship with mobile strategist and developer, eMbience Inc. In the coming months, Frommer's will introduce off-the-beaten path travel content to the mobile community using eMbience's Brand Builder platform. At the launch of Book Expo of America, Frommer's will unveil a free, promotional mobile web application for the over 4,000 registered attendees instead of their annual printed promotional gift.

"A key component of our mission to consistently deliver new and unique content is finding progressive distribution channels that complement our customers' lifestyles," said Craig Schickler, Director of E-Business Development at Wiley which publishes the Frommer's travel books. Nimish Shrivastava, President & CEO of eMbience says "The mobile landscape continues to evolve so rapidly, forward-thinking companies like Wiley need to be able to create, port and serve mobile products and promotions quickly."

Well, since I'm holding down the fort here in NYC with Emily, I'll have to ask Ron how the app works and if it's helpful.