The Telegraph's John Sutherland gets excited about a new prospect he calls "biblio-neuromarketing", essentially taking the idea that what you like and what your tastes are can be used to find new products that conform to your specific requirements. It's best espoused by Pandora, a new site that takes your music preferences and finds new artists you might like (a concept I blogged about enthusiastically at my own site.)

Sutherland has high hopes for a book counterpart to Pandora. "The beauty of biblio-neuro-marketing (BNM - to coin an acronym) is that, like Pandora, it will be non-coercive. It is not like advertising: it won't nag at you or make false promises. It won't rely on mail shots and junk mail or sales gimmicks. It's not like the bestseller list ('everyone else is reading it, why aren't you?')."

But so far, there's little to no research and money being thrown in neuromarketing's direction. Will this change in time? I suspect so, especially if Pandora takes off the way I expect it will...